What is the product portfolio?

Product portfolio is a group of two or more products that represent a family of items produced by companies. Each family group uses a basic platform for multiple products; In some cases, multiple parts may include several different types of products in the same portfolio. An example of the basic platforms used by the product portfolio is automatic production. The manufacturer can use the same chassis for several different types of cars, resulting in a family of products. Computer production often requires the same materials to produce products that have specific variations and create a family group. These segments may include distribution channels, promotional strategies, price determination methods and other elements common to all stages of business production. The use of the same elements can save the company's money in a repeated way. Instead of the reispolence that is found from the bike for each new product, it distributes the segment between each item in the product portfolio to take advantage of the same basisThe competence for the success of the product.

companies can also create the entire product line for each item in their product portfolio. Product lines often represent the strongest items in the portfolio. They can become the backbone of the company and can lead to a competitive advantage on the economic market. For example, a mobile phone manufacturer can create a smartphone that uses front technology to create an advanced personal digital product. While the smartphone is part of the company's mobile phone portfolio, the popularity of the phone can lead to the entire product line of smartphones. In principle, the phone will be its own product line, including phones with different colors, memory capacities, features of a non -stabbed function.

Companies can also create a so -called product pipe. This represents new products that the company hopes to introduce to its current portfOlia. Technological and pharmaceutical companies usually have these pipes because their products last longer than develop and bring to the market. Investors often review the product gas pipeline by company to determine how well the company measures the current market demand for goods. It seems that new products that do not have the required functions that consumers require can result in a loss of market share. This eventually weakens the company's product portfolio and can lead to a disadvantage on the competitive market in terms of products.