What is Automatic Enrollment?

Search engine registration refers to a method of promoting a website by using a network tool such as a search engine and a category directory that has an online function of retrieving information.

Search engine registration

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Search engine registration means using

Search engine registration usually has two methods: manual registration and software automatic registration. Automatic registration, that is, entering the information required for registration at one time, and then automatically filling the search engine by the program. It is characterized by high speed but low accuracy, and most small search engines have little effect on increasing the number of website visits. Statistics show that, although there are thousands of search engines around the world, 90% of visitors come from the top ten major search engines. That is to say, if your website is successfully registered and ranked in the top ten search engines, almost all visitors who search through the search engines can find your website. Furthermore, not every search engine accepts automatic registration applications, especially those well-known search engines. And as more and more search engines begin to review and charge for website login eligibility, the effectiveness of automatic registration is decreasing. Therefore, for the main search engines, it is recommended to manually perform the analysis based on the characteristics of each search engine. Register, and record the login time, contact mailbox, keywords used and description of the website, as well as the time when the last login was successful and the directory path, etc., for future reference when re-registering. For other search engines that are not important, you do not have to register. You can decide whether to register according to the actual situation of your website. ^[1]

Although most online customers are no stranger to search engines, there are not many websites that can make the most of the search engine promotion method. Two websites of the same industry enter the same keywords in the same search engine. Ranking results can vary widely. This is the difference between professionalism and non-professionalism. There are some techniques for manual registration, which need to be studied carefully to achieve the best results. Generally speaking, you should make full preparations before registration, including keywords, website description, website name, URl, contact information, etc. In addition, different search engines have different requirements for keywords. The most commonly used 20-30 Chinese characters. In order to fully express the information of the website, the text must be smooth. ^[1]

Search engine registration usually has two methods: automatic software registration and manual registration. The software automatically registers, that is, enters the required registration information at one time, and then automatically fills the search engine by the program. It is characterized by high speed but low accuracy, and most small search engines have little effect on increasing the traffic to the website. Statistics show that although there are thousands of various search engines around the world, 90% of visitors come from the top ten major search engines (including categories). Therefore, for the main search engines, manually register the characteristics of each search engine, and log in the time, contact mailbox, keywords used and description of the website, and the time and directory path of the final login success. And so on for the record for future reference during re-registration. ^[2]

Before manual registration, you should make full preparations, including: keywords, website description, website name, URL, contact information, etc. In addition, different search engines have different requirements for keywords. For example, Yahoo requires that keywords cannot exceed 25 Chinese characters in total. In order to fully express the information of the website, the text must be smooth. Before deciding to register a search engine, it is best to make a list of search engine registration plans. First go to each website to familiarize yourself with its characteristics, such as which directory is most suitable for your website, what are the requirements for keywords and descriptions, and information submission How long can it be updated in the future, and so on, and the purpose is to design the most ideal information for each different website.

In the preparation and registration process of manual registration, the following issues need to be given sufficient attention.

1. Page title and META tags

(1) TITLE. The title here refers to the title in the HTML code in the web page. The title of a webpage describes the main attributes of a webpage, or the name of a section, or the title of an article in a webpage. The title of the homepage of a website is usually the official name of the website, which shows the importance of the title of the webpage. The requirement for the title of the webpage should be as short as possible, which can summarize the essence of the website (homepage) or the webpage. It is best to include one or two of the most important keywords. Try not to use special long sentences as the title.

(2) META label. The important role of META tags is to prepare for search engine spiders or robots to retrieve web pages. Some search engines search and sort according to the keywords set in the META tags in the source code. The two most important parts of the META tag are the keywords and website description. The related tips and issues to be noted will be described in detail below.

2. Web Body (BODY)

The main body of a web page is all the content that a viewer can see through the browser, and it is located below the tag in the HTML code, that is, the entire content of the web page.

(1) Uniform Resource Location (URL). URL is usually called the URL. The use of keywords in URLs also has the effect of improving the ranking of search results, which is one of the reasons why some common words as domain names often have higher value. Therefore, you can construct a URL containing keywords and submit this URL to a search engine.

(2) Construct keywords. Keywords in META tags have a direct effect on search engines and should be taken seriously. First of all, you should seriously consider the keywords that are most suitable for the website, because the keywords must match the words most likely to be entered by search visitors in the search engine. The average user will first enter general vocabulary before gradually narrowing down the scope of keywords. Generally speaking, you can choose between two types of keywords: one is short and powerful, the ranking can be higher, but the number of words is small; the other is a wider range of keywords, the order of which may be Slightly backward. Specific choices can be based on the characteristics of the products and services provided by their own websites, and as far as possible from the perspective of visitors, and can be compared by understanding the keywords used by the main competitors' websites, listing as many keywords as possible , Simply sort by relevance. If some search engines have restrictions on the number of keywords, you can remove the less important.

(3) A description of the website. When writing the description of the website, you should try to explain the characteristics and core content of the website in concise language. Pay special attention to the need to describe your own website rather than the company. The purpose is to allow visitors to have a preliminary understanding of the website to determine Whether to continue to your site for further information. Everything must be for the user and must be considered from the user's perspective.

3 Submit your website

When the above preparations are completed, you can officially register. Enter the search engine login page when registering, fill in the corresponding content and submit as required by the website. Note that you must carefully check at least two times and make sure everything is correct, especially if your website address and contact email address are absolutely correct before you can submit it to the search engine. It will be difficult to change and be a waste of time. After checking it, click the "Submit" button, see the "Submission successful" prompt, and then wait for the notification from the search engine. After the database is updated, don't forget to check the ranking of your website and check for errors.

If you want to register in multiple search engines, you need to repeatedly enter the corresponding information in each search engine. Registering your website with as many search engines as possible is an essential part of online marketing.

4 Tracking management after website registration

After submitting the registration form to the search engine, if your search engine's normal update cycle is exceeded and your website is still not included, you should register again. However, some websites take a while to log in again. For a website that has been logged in by a search engine, when your website changes significantly (such as the URL, website theme, etc.), you should also re-register instead of passively waiting for regular return visits by search engines.

In addition, you need to go to the search engine you are logged in to check the changes in the ranking of the website from time to time. If your position is constantly lower and the competitors are your competitors, you need to analyze the reasons. If it's your own reason, then you need to reoptimize the page and submit your site to search engines again.