What is the placement on the market?

market position is handling a brand or family of brands to create a positive perception in the eyes of the public. If the product is well placed, it will have strong sales and can become a brand for people who need this particular product. On the other hand, a bad placement can lead to poor sale and dubious reputation. Many things are involved in the market, while the whole company specializes in this activity and cooperate with clients to effectively place their products.

When the product is released, the company must think beyond what the product is when it comes to location. He also thinks about the kinds of people who want to buy a product. For example, a luxury car manufacturer might be less interested in promoting reliability and greater interest in promoting readiness and attraction for people looking for top cars that are pleasant and exciting to drive. On the contrary, a company that produces mouthwash may want to go to the lower end of the market with an attractive low price,accompanied by claims asking consumers that "compared to the leader" can see that the product contains the same active substances as the famous brand at a much lower price.

Meno on the market is a complex process. Companies must see how consumers perceive their product and how the differences in the presentation can affect perception. Companies can regularly move and try to adapt their perception among the public. For example, the company could rework product packaging, launch a new advertising campaign, or participate in similar activities to capture a new market share.

companies are also involved in a deposition in which they try to change the perception of other brands. While direct attacks on competing brands are cloudy and may be illegal if they are not framed very carefully, companies can use Language as "compared to the front mark" or "we are not like othersBrands . " For example, television advertising could contrast two paper towels: an advertised brand and "general" with a package that looks suspiciously similar to the popular brand of paper towels, but is not identical.

Development of the market placement strategy is an important part of the research and development process. The marketing department can provide remarks during the development of the product that are designed to increase the product position, and also determines the price where the product should be sold and how it should be advertised. Each aspect of the presentation of the product will be carefully calculated to maximize its position, with the aim of placing the market is domination.