What is the prices of relationships?

also known as prices based on relations or RBPs, the prices of relationships are the type of rate structure that is extended to existing customers who decide to buy goods or services that are auxiliary products offered by the company or company. The idea of ​​this type of price is to enable the company to expand links with existing customers by offering more products they want, at prices that are highly competitive on the market. This helps to increase customer loyalty and improve income flow generated by the company.

A simple example of relationship prices can be found in the banking industry. Together with the main products of control and savings accounts, most banks today offer customers the opportunity to buy insurance or buy stocks and bonds through specialized departments within the institution. Some banks will also operate real estate division that provides current customers with the ability to finance the Ahypotéka at a lower rate on the basis of this existing tradingabout the relationship. The use of this approach minimizes the chances that the bank's customer will look for elsewhere to manage their financial transactions, as the expanding range of services meets these needs and allows customers a simple shopping experience.

The concept of relationship prices is also used in other environments such as the offer of business services. The teleconference company can offer its audio conference clientele easy access to video conference services, fax and e-mail, or even discount long-distance rates through a number of partners sellers. This approach to relationship prices makes it possible to expand the set of services that create business profits and at the same time strengthen links with its client base. The ability to offer a wider range of services is ALSO useful in sales and marketing aimed at attracting new customers.

for consumers with inRelationship prices often focus on the ability to secure goods and services at prices that may be difficult to lock elsewhere. At the same time, comfort is often a key factor. For example, Bank Customer often receives a single monthly statement that describes the activity in detail in all their accounts rather than a number of statements from multiple providers. The online banking process is often simplified, allowing you to move money to or from an investment account to any of the other accounts, pay a mortgage by bank transfer or any other combination of transactions involving accounts of a particular customer.