What is social trade?
Social store is the integration of online social media website. It encourages individuals to participate in social interactions on the company's website to help others or themselves in deciding to buy. Businesses offering social store usually offer a basic range of features such as users' rating, user comments, forums, content sharing, and shopping cart sharing or card lists.
The main purpose of social trade is for consumers to gain valuable advice or knowledge of products from individuals they can trust before purchasing. Businesses often achieve this goal to add the ability of individuals to add comments and rating to the product information pages. In addition, more companies include Facebook, such as Twitter Tweet and Google Buzz buttons on top of the product site to see individuals how many times the products have been shared or recommended to others. It is easier to share links, a feeIndividuals will take advantage of the opportunity.
The advantage of using social trade is that it encourages consumers to share information about products and advice within their own social networks. It is not just free advertising for businesses, but more likely to increase because consumers share products they like with family and friends. For example, when someone clicks on the Facebook button as at the top of the product page, product name and description is shared with everyone on the Facebook network of this person. Hundreds of consumers can usually display the product out of the reach of the company with one click.
success in social trade requires traders to talk to consumers instead of talking to them. This can be achieved by securing their voice, words and tones, as if they were personally talking to consumers. Merchants must also work on encouragement of converting and questions for the purpose of buildingand deepening of customer relationships. The stronger its relationships with consumers, the more likely their products, services, or the company will be shared via the social network website or receive positive reviews or comments on their own websites.
Social trade is constantly expanding to new features and abilities. For example, Facebook applications are developed by larger businesses, so when their product or service is shared on Facebook, potential consumers may not leave the site to make a purchase. These types of applications allow businesses to transfer multiple recommendations for sale to make full use of social trade.