What Is Social Commerce?

Social commerce, social commerce, is a new derivative model of e-commerce. It uses social media, SNS, Weibo, social media, and online media to spread the channels, through social interaction, user-generated content and other means to assist the purchase and sales of goods. In the Web2.0 era, more and more content and behaviors are generated and dominated by end users, such as blogs and microblogs.

Social commerce

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The social e-commerce industry is a new type of business behavior based on interpersonal networks and using Internet social tools to engage in the sale of goods or services.

Shopping list

The most wanted shopping list or gift list can tell you what consumers want most.

Best seller list

Allow buyers to browse top-selling, most-viewed, most-loved, and most-reviewed data to show which items are the smartest to buy.

Share your story

The tools used to share consumer buying experiences provide social evidence from an interest perspective.

Social media reviews

From credible reviews of the quality of a product or service provided by other buyers.

Social recommendation system

Provide personal recommendation tools by mining similar consumer groups.

Passive consumption demand

Passive consumer demand refers to the fact that consumers do not have a clear and strong consumer demand.

China's social shopping model is to use the wisdom of the masses, accumulated information and communication between users to obtain information about products, prices and transactions in a social media environment. Allow users to create customer shopping lists and

With the rapid rise of social networking sites and e-commerce, social e-commerce is becoming hot.

On the one hand, the number and time spent on social media are increasing. In the United States, nearly four-fifths of adults use social networks, and people who use the Internet regularly spend 23% of their time on social networks and On the blog, 70% of social network users have online shopping behavior.

On the other hand, various enterprises have begun to use social e-commerce as part of brand marketing and product promotion. Through social e-commerce, they can better reach target users, increase sales, increase revenue, and promote their own user communities. growth of.

According to a Gartner report, by 2015, half of the company's online sales will be generated through social networks and mobile, while the well-known management consulting company Booz & Company predicts that by 2015, people's spending through social e-commerce will be Reached $ 30 billion.