What Is Web Commerce?

Internet commerce, also known as e-commerce, is English Electronic Commerce, or EC for short. Online commerce usually refers to a wide range of commercial and trade activities around the world. Under the open network environment of the Internet, based on browser / server application methods, buyers and sellers conduct various commerce and trade activities without meeting each other to realize consumers' online shopping, A new business operation model for online transactions and online electronic payments between merchants, as well as various business activities, transaction activities, financial activities and related comprehensive service activities.

Online business

Right!

Internet commerce, also known as e-commerce, is English Electronic Commerce, or EC for short. Online commerce usually refers to a wide range of commercial and trade activities around the world. Under the open network environment of the Internet, based on browser / server application methods, buyers and sellers conduct various commerce and trade activities without meeting each other to achieve online shopping, A new business operation model for online transactions and online electronic payments between merchants, as well as various business activities, transaction activities, financial activities and related comprehensive service activities.

Introduction

"China

The first stage: the e-mail stage : this stage can be considered from the 1970s, the average communication volume increased several times per year.

The second stage: the information release stage : from 1995, represented by Web technology

Version 1.

1990-1993,

B2B, B2C, C2C, B2M, M2C, B2A (ie B2G), C2A (ie C2G) seven types of e-commerce models and so on.

B2B = Business to Business. Business (business in general) refers to business e-commerce, that is, the exchange of products, services and information between businesses and businesses through the Internet. The popular saying is that both the supplier and the demander of the e-commerce transaction are merchants (or enterprises or companies), and they (they) use Internet technology or various business network platforms to complete the business transaction process. These processes include: issuing supply and demand information, ordering and confirming orders, payment processes and issuing, transmitting and receiving of bills, determining distribution plans and monitoring the distribution process. It is sometimes written as B to B, but for the sake of simplicity, it is simply B2B (2 is two). B2B is typically a Chinese supplier,

B2C = Business to Customer . The B2C model is the earliest e-commerce model in China. It is marked by the official operation of the 8848 online mall.

The first: comprehensive mall

The mall, that is the city, there will be many stores in the natural city. Yes, the integrated mall is just like the big mall in real life where we usually enter Tianhe City Zhengjia Xindaxin. The first floor of the mall may be a first-class brand, and then the second floor is women's clothing, the third floor is men's clothing, the fourth floor is sports / decoration, the fifth floor is mobile digital, the sixth floor is special ... Put N brand stores into this, this is the mall. The Taobao Mall behind is naturally this form, which is no different from the traditional one. It has a large shopping group, a stable website platform, a complete payment system, and an integrity and security system (although there are still many shortcomings), which has promoted the presence of sellers. Sell things, buyers go in to buy things. Like traditional malls, Taobao itself does not sell anything, and it provides a complete sales package.

On the other hand, online malls, with sufficient popularity, abundant products, and convenient logistics, have cost advantages, 24 hours of sleepless city, no regional restrictions, richer products, and other advantages, which reflect that online comprehensive malls are about to obtain transactions. A role for the market.

This kind of mall is divided into regions offline. There are always three or five big malls in each big city. In the field of the Internet, three or five integrated shopping malls are doomed, which is the embarrassing situation of Taobao. In fact, there are similar photos / Ebay / Yes, but they are so far apart that they don't even want to mention them.

The second type: specific integrated type

SaiV.net is mainly engaged in the online sales of sports goods, shopping guides, news information, and event reporting. It will serve as a large-scale comprehensive sports portal. Beijing Sunway Information Technology Co., Ltd. is an innovative and comprehensive enterprise. They innovatively integrate advanced e-commerce models with traditional retail industries, serve customers with modern network platforms and call centers, and mainly do sports. Brand supplies business, to do only genuine products, a penalty of ten, pay great attention to customer service. Relying on the Sai V network, the company uses online marketing and website promotion as the main means, mainly relying on advanced marketing concepts, efficient and perfect distribution methods, and new business models to provide consumers with a high-quality shopping experience.

Type Three: Department Store

A store, which is called a store, indicates that there is only one seller; a department store is a rich product line that meets daily consumer demand. This store has its own warehouse and stocks a series of products for faster logistics and customer service. Such stores even have their own brands. Just like offline Wal-Mart, Watsons, and Parker s.

This model is most concerned about Amazon. Many friends in the industry joked that to enter the e-commerce industry, first study Amazon, to be an e-commerce industry, and to get rid of Amazon. What it is talking about is its professionalism, and scale, let you Love it, and envy it. And here is the company I admire personally and admired for the company that has made almost no money for ten years and insisted on it, although in 2004 Amazon claimed to buy Dangdang for $ 150 million and was rejected.

(1) Technical talents

1. E-commerce platform design (representative post: website planner / editor): mainly engaged in e-commerce platform planning,

Report 1

Online commerce, big opportunities for small businesses

The revolutionary change of online commerce is that it has reversed the traditional business model centered on producers. Some small and medium-sized enterprises can even surpass the "leading boss" in the industry in a short time. For many small businesses, online commerce not only A new business model has come, and it also brings opportunities for leapfrog development. Through network operation, some small and medium-sized enterprises can even surpass the "leading boss" in the industry within a short period of time. Such a miracle is unimaginable under the traditional business model.

The revolutionary change of online commerce lies in that it has reversed the traditional business model centered on producers. Under the traditional business model, the goods provided by the merchants are standardized, and the information dissemination of the products is one-way, mandatory, and opaque. Online commerce is different. It can customize personalized products according to consumers 'needs. Product information mainly relies on consumers' word of mouth.

Such a brand new business model has greatly reduced the cost for companies to develop markets and cultivate brands. Online shopping has a more "share" link than traditional shopping, that is, after consumers purchase and use products, they can share the consumption experience with netizens by posting evaluations online. The process of "sharing" is the process of disseminating product information through consumer "word-of-mouth", as well as the process of corporate product promotion and brand growth. Compared with traditional advertising methods, it has lower cost and more efficient information dissemination, which can make small businesses become dazzling "big stars" in a shorter period of time.

Online commerce also makes the return of corporate funds faster. The network realizes the direct connection between enterprises and consumers, eliminating some links in circulation and saving time and costs. For example, to sell a certain product domestically, through a provincial agent, a municipal agent, or a supermarket, you need to enter the warehouse three times. If the enterprise directly faces the customer, the product only needs to enter the warehouse once, the circulation cost can be saved by 2/3, and the speed of returning the funds is greatly improved. This model has brought golden opportunities for leapfrog development for small enterprises with weaker strength.

By the end of last year (2009), there were 60 million online shopping users in China, and online shopping accounted for more than 1.96% of the total retail sales of consumer goods in the country. In the next few years, the number of online shopping users will increase exponentially. However, China's online commerce is still in its infancy, with rules and models being formed and explored. There is no fixed model or fixed approach. Only continuous innovation is the core of online commerce, and can we seize the opportunity in the future development of online commerce in China.

Report 2

IT: Looking at the Development Trend of Network Commerce from a Digital Perspective

Online shopping and consumption were originally novel and exciting, but now they are no longer new in the United States. It's not that everyone is tired of it, but people seem to have concluded that any product should be sold online, in other words, every business should open an online store. Applying the slogan from the previous Yellow Pages phonebook: "If the company doesn't have a website, it simply doesn't exist." In fact, in the United States, almost no decent companies have no website. However, traditional corporate websites, at best, simply post corporate and product profiles. At most listed companies will add annual reports and so on.

Evolving the status of a website from a bulletin board to a shopping mall is another huge wave coming from the online revolution. It can push unknown companies to an unprecedented climax, and it can also smash seemingly indestructible business forts.

Business-to-business e-commerce (B-to-B) grows rapidly

Undoubtedly, 1999 will be the year of e-commerce. According to Forrester Research, the transaction value of the business-to-business part was 43.1 billion US dollars in 1998, and will double to 109.3 billion by 1999. Almost half of them are computer and electronic products, which shows that there is still plenty of room for development in other industries. Online purchases in the hydropower and chemical industries are expected to exceed $ 10 billion.

Personal Internet consumption growth is astonishing

The base of personal consumption online is relatively low, but the growth rate is very amazing. Jupiter Communications statistics show that online personal purchases in 1998 were $ 7.1 billion, and that figure will reach 12 billion in 1999. Travel, personal computers, and books constitute three major categories of online retail, each of which is worth more than $ 1 billion.

Table 1: Business-to-business online trade is growing at a rate of 99% per year

Source: Forrester Research Inc. (Unit: USD 100 million) Industry 1997 1999 2001 2003

Aviation Defense $ 8.64 $ 65.53 $ 256.33 $ 382.05

0.5% 3.5% 13.6% 20.3%

Computer Electronics $ 87.29 $ 503.79 $ 2291 $ 3953

1.8% 8.2% 29.2% 39.3%

$ 0.85 $ 16.51 $ 69.75 $ 286

0.0% 0.1% 0.4% 1.4% of total industry

Consumer goods $ 6.72 $ 29.46 $ 127 $ 519

0.1% 0.3% 1.1% 3.8%

Food crops $ 0.50 $ 30.29 $ 130 $ 536

0.0% 0.2% 0.8% 3.0%

Heavy industry $ 0.12 $ 13.19 $ 46.78 $ 158

0.0% 0.2% 0.6% 1.8% of total industry

Industrial equipment $ 0.88 $ 12.66 $ 45 $ 156.99

0.0% 0.1% 0.4% 1.2% of total industry

Car $ 14.64 $ 92.54 $ 532 $ 2129

0.2% of total industry 0.9% 4.3% 14.7%

Paper Office Supplies $ 5.61 $ 28.59 $ 142 $ 651.9

0.1% of industry total 0.3% 1.4% 5.6%

Petrochemical $ 20.87 $ 103.27 $ 480 $ 1783

0.2% of total industry 1.0% 4.0% 13.5%

Medicine $ 2.34 $ 14.31 $ 85 $ 441

0.1% 0.3% 1.7% 7.8%

Shipping storage $ 5.05 $ 28.87 $ 154 $ 615

0.2% 0.9% 4.5% 17.2%

Hydropower 32.21 154.06 628.96 1695

0.7% of total industry 2.9% 10.6% 25.8%

Total $ 185.7 $ 1093 $ 4989 $ 13308

0.2% 1.0% 4.0% 9.4%

David Roddy, an e-commerce expert at accounting consulting firm Deloitte & Touche, lamented: "Anyone who was most optimistic about e-commerce a year ago had never expected it to grow so fast. American businesses and consumers flocked to the Internet, setting off an astonishing Buying tide. The Internet has fundamentally changed the way economic activities are conducted, which is good for both producers and consumers. "He concluded that e-commerce is unstoppable.

Table 2: Online sales growth trend

Source: Jupiter Communications (Unit: USD 100 million. The data in this table includes the US consumer market only) Product types 1997 1999 2002

Travel $ 9.113 $ 39.335 $ 116.994

Computer hardware 9.855 31.060 64.344

Books 1.519 11.388 36.610

Ready-to-wear 1.031 6.415 28.445

Computer software 0.845 5.074 23.791

Grocery 0.633 3.503 35.292

Gift 0.999 3.363 13.565

Music 0.366 2.806 15.906

Tickets 0.518 2.744 18.099

Video 0.150 1.045 5.752

Household appliances 0.150 0.779 7.925

Health and beauty products 0.020 0.655 11.829

Toy 0.020 0.526 5.553

Other 4.847 10.869 26.887

Total $ 30.066 $ 119.563 $ 410.993

Companies that understand this are already there. IBM now has a quarter of its revenue from e-commerce-related businesses, and it's no wonder its CEO, Mr. Gerstner, is arrogant when talking about the Internet as the ultimate means of commerce. This once the world's largest hardware company that was once clumsy like an old cow pulls a car, and now it looks like a young and rookie internet rookie.

In this new round of online battles, pure online companies will compete against established blue chip companies. Amazon will battle Wal-Mart, and Charles Schwab will fight Merrill Lynch. The veterans have a solid foundation and strength, but novices are not to be outdone, because behind them are the iron walls and copper walls of hundreds of millions of shareholders represented by Wall Street.

Intel's chairman Andy Grove is worthy of a talented prophet. He said: "Today we all have a soft spot for network companies. Five years later, the title of network company will lose its meaning because every company becomes a network company. L e-commerce

Global e-commerce spending-1998: $ 50 billion; 1999: $ 111 billion; 2003: $ 130 billion.

Network Status:

The number of registered domain names reached 1 million, and it took 4 years to increase from 4 million to 5 million in 3 months.

YAHOO site provides 44% of all search engine services, and ALTAVISTA site provides 10%, ranking second.

Of the top 100 most popular sites, 94 have published privacy policies.

Number of pages:

800 million pages. Well-known search engines cover 16% of them.

Browser:

Microsoft IE: 73%

Netscape: 27%

55% of web servers use Apache server software and 22% use Microsoft Internet Informatio Server (IIS)

America Online (AOL) accounts for 21.5% of the Internet access services (ISP) consumer market.

70% of the world's Internet information traffic comes from Internet users' visits to less than 4,500 websites.

Website review companies missed 32% of net traffic to large websites.

America Online (AOL) has the largest digital media, with 53 to 54 million hits in July.

Enterprise e-commerce

48% of 7-8 million small businesses have access to the Internet.

Consumer e-commerce

In 1998 1.2 million people consumed through the Internet.

The seven most purchased items are: books, software, music, travel, hardware, clothing and appliances. By 2003, 14% of music will be sold online.

In the second quarter of 1999, there were 24.4 million people shopping online, compared to just 10 million last year.

As the number of online shoppers during the holidays will triple, online sales in 1999 will rise to $ 9.5 billion.

93% of online transactions are settled by credit card.

Online sales in 2003 are expected to reach $ 970 million.

2,500 online gamblers worldwide will generate $ 1.2 billion in revenue for online gambling sites.

Europe's share of global e-commerce was 11% in 1998 and 33% in 2003.

92% of CEOs around the world believe that the Internet will have a significant impact on global markets within three years.

Internet market:

Number of sites seeking ads and average price per ad (Numbers of sites seeking ads a the average CPM), June 1999: 2111, $ 34.23; June 1998: 1175, $ 37.78.

75% of global online advertising revenue flows into the pockets of the top ten online publishing companies.

In 2003, 20% of the traditional print advertising budget will be spent on online advertising.

The average cost of an e-commerce site is $ 1 million and the development time is 5 months.

Of the internet users surveyed, 40% remembered seeing poster ads.

The company that spent the most money on online advertising in 1998: Microsoft, which spent a total of 35 million U.S. dollars; the non-tech company that spent the most money on online advertising: GM, $ 13 million.

The click success rate for banner ads in July was 0.58%.

Online advertising spending in 1999 was $ 2.8 billion. It will reach US $ 22 billion in 2004.

Business-to-business online sales of products and services in 2003 will grow from $ 131 billion this year to $ 1.5 trillion in 2003.

32% of business travel in 2003 will be booked online.

88% of insurance companies do not sell online. 94% of banks do not provide online services.

Global IP telephony went from 310 million minutes in 1998 to 27 billion minutes at the end of 1999.

Revenues of Internet builders worldwide: $ 8 billion in 1998 and $ 78 billion in 2003.

l Online crowd:

In 1998, there were 142 million Internet users worldwide. 196 million people in 1999 and 502 million people in 2003.

Internet users in Japan: 8 million; Latin America: 3 million.

In 2003, 14 million Americans will access the Internet via television.

The proportion of women online has increased from 42% to 48% in 1996.

52.72% of people go online to watch news and entertainment.

Internet homes watch 10% less television than non-Internet homes.

Among Internet users, 15% have a household income of not less than 100,000 US dollars, and 3% have a high school education. 44% of people in the United States go online.

The proportion of children and adolescents has increased the fastest. 45% of households owned computers in 1998, compared to 50% in 1999.

There will be 177 million Americans going online in 2003. There were 63 million in 1998 and 81 million in 1999.

89% of public schools have internet access, and 51% of public schools have classrooms.

l Internet finance:

Internet-related revenue in 1998: $ 301 billion. 1.2 million Internet-related workers in 1998. The largest part of the expenses of e-commerce business expenses is (Biggest expense for e-commerce firms and portals): marketing, accounting for 60% -65% of total revenue.

In August 1999, Internet companies listed had 13 billion US dollars in revenue, and another 230 IPOs were applying for registration.

* In 1998, 29% of the real economic growth in the United States was attributed to the information technology and network industry, and 7.8% of GDP growth was attributed to the information technology and network industry.

It is estimated that the venture capital of the network startup in 1998 reached 17.3 million US dollars, and in 1995 it was 5.9 million US dollars.

Jeff Bezos has a net worth of $ 10.1 billion. Jay Walker has a net worth of $ 10.2 billion.

In the first half of 1999, cyber venture capital reached US $ 6.3 billion (55% of all venture capital).

In the first half of 1999, network M & As were valued at US $ 43.4 billion (a 63% increase over 1998).

Tax-free online shopping cost the federal and local governments $ 170 million, or 0.1% of total taxes.

Graphic section:

By looking at data from different sources, you will have a better understanding of reality.

-Geoffrey Ramsey, eMarketer's Statsmaster Market Composition

US business-to-business e-commerce ($ 1 billion)

1998

Total: $ 12.5 billion

The items in the figure are consistent with the 1998 figure: service industry: $ 18.4; manufacturing industry: $ 40.6; wholesale / retail: $ 65.6; public welfare: $ 6.6.

year 2002

Total: $ 131.2 billion (source eMarketer)

The main products / services offered by business-to-business e-commerce sites

Computer 27%

Retail Lot / Zero Sales 21%

Professional Services 17%

Manufacturing 17%

Marketing 6%

Production 5%

Office equipment / consumables 4%

Training / education 3%

Other 1%

(Source ActiveMedia)

Business-to-business e-commerce development share

Source of Internet Commerce ($ 1 billion)

Ordering in 19971, advertising2, consumer shopping4, business-to-business8

Order 10, Advertising 21, Consumer Shopping 180, Inter-Business 842 in 2002 (Source: Deloitte Re search and Forrester Research)

Global business-to-business e-commerce organizations

In 2005, 70% in Asia Pacific, 14% in Europe, 12% in North America, 2% in the Middle East, 2% in Africa, and 1% in South America totaled 399,795 worldwide (Source: Computer Economics)

Global Business-Business E-Commerce (US $ 1 million) Regional 2001 2005

Middle East 45.1 120.3

Africa 40.9 125.0

South America 45.9 153.8

Europe 990.5 3422.1

Asia-Pacific 1185.6 11174.1

North America 47027.7 595149.1

Global 49335.8 610144.4

P71INTERNET will change the financial market and will be more liquid and efficient. Retailers can also trade according to the treatment enjoyed by today's institutional investors, and the transaction value will be greatly enlarged. The market will be open 24/7. The market for public original shares and other traditional investment financial products will continue to expand. Consumers can buy financial products directly from the issuer.

Growth in risk taking and risk management business. Financial engineers will be involved in the Internet to develop and market sophisticated risk management tools.

Accelerated economic growth will occur across the globe. A large number of studies have shown that efficient capital markets can stimulate technological innovation and economic expansion.

Consumers will have a better understanding of finance, and investments from mortgages to 401 (K) may be moved online. Computer programs will provide top-notch financial guidance.

Operational management will abandon expensive sales, marketing and production facilities and establish a direct channel to consumers. Some companies will focus their managers on distributing financial products, while others will focus on creating new products. Partnerships will be commonplace.

However, the transition will be accompanied by chaos. The government is under tremendous pressure to increase the transparency and openness of itself and its financial institutions. Decision autonomy will diminish. Remember the almost global financial meltdown in 1998? You have to get used to this situation in the future.

The economic downturn will bring disaster to the electronics community. The interlaced fluctuations of optimism and pessimism will plunge economies.

Individuals may make many mistakes in the process of adapting to the Internet financial world.

P74 online transaction volume soars Online transaction volume accounts for 37% of all retail transactions; it will reach about 50% by the end of next year. ^[2]