What are Some Common Objections to Life Extension?

Category refers to the attributes and categories of a product. Category marketing is to purposefully create and develop new product categories. It is to use the concept to open up a new field in the original product or on the edge of its category, and then operate the newly opened field as a new category, and operate its own product as the first product of this new category , Exclusive and exclusive in the market they have developed.

Category marketing

Category refers to the attributes, categories, and categories of products

Process for successful category marketing

Category for the enterprise means a lot of money. So, can any company create a new category? the answer is negative. Of course, this is not impossible, just need to master the process of category construction:

The core value of category marketing

Every enterprise wants to develop its own category, because unique and outstanding category products mean that enterprises and brands have created a new "No1" reality that means maximum market share.

A company with a weak category can be the biggest and strongest in the entire industry. It must be the pioneer of its industry, that is, the first person to eat crabs. So how exactly does the value of the category manifest? What is its core value? The core values of category marketing are as follows:

* Exclusively enjoy high market share and high profit return-the market competition is becoming increasingly fierce. No one can say that they can always dominate the market competition or always have a rich profit return. Most enterprises have a deep understanding of the dangers of tiger-eating. Create a new product category such as Red Bull, etc., and then enjoy the continuous profits that they bring

* Effectively reduce the cost of communication-the new category itself already carries a distinct and unique memory point, which itself can become the point of communication and the point of attraction for consumers. Do you need to teach consumers how to drink more oranges? Do nt use it at all, even if it s good for drinking it, you do nt even have to say until the others arrive. Because fresh orange has created such a new category-a fruit drink that quenches thirst and is nutritious

* Extend the life of the brand-Coca-Cola is definitely a century-old store, and no one disputes it. Indeed, it has become the boss of the carbonated beverage family. The reason why its brand value can reach $ 70 billion is not a lie, but it is entirely because it has created a new category called Cola.

* Effectively avoid excessive competition-Every vendor who stands in the market must have few competitors. He doesn't have to fight with the competitors to sell blood or blood, because he has created a leadership position. The same is true for businesses. If your brand is the only brand in the category, then it must be the leading brand. When a competitor joins, it will strengthen your awareness of category first.