What Is Behavior Modification?

Behavior change is the behavior change of the recipient after receiving the information of the media. In general, the process of audience acceptance of information needs to go through four stages of understanding, awareness, desire and behavior. (A) understanding stage. Recipients contacted the relevant information through the media and learned some information. (B) the recognition stage. The transferee considers and evaluates the information obtained initially based on his own interests, hobbies, experiences, experiences, values and other characteristics to deepen his understanding. (3) The wish stage. After deliberately thinking about the information, the desire and attitude to the information obtained or to accept or reject it is a prelude to action. (4) Behavior stage. If the recipient accepts the message and develops a desire to take action, he or she will eventually be expressed in behavior. For example, a person obtains information on the listing of a certain cosmetic from an advertisement broadcast on television, first understands the characteristics of the cosmetic, and then draws a conclusion based on past experience whether the cosmetic is suitable for his own needs. If you think it is appropriate, you may have a desire to buy it, and maybe go to the mall the next day to buy it. Generally speaking, mass communication has a relatively easy influence on the early stages of people's acceptance of information, that is, the stage of understanding and cognition, which shows that the function of mass media to convey information is greater than the function of changing people's attitudes and behaviors. ^[1]

Behavior change

Right!

Behavior change is the behavior change of the recipient after receiving the information of the media. In general, the process of audience acceptance of information needs to go through four stages of understanding, awareness, desire and behavior. (A) understanding stage. Recipients contacted the relevant information through the media and learned some information. (B) the recognition stage. The transferee considers and evaluates the information obtained initially based on his own interests, hobbies, experiences, experiences, values and other characteristics to deepen his understanding. (3) The wish stage. After deliberately thinking about the information, the desire and attitude to the information obtained or to accept or reject it is a prelude to action. (4) Behavior stage. If the recipient accepts the message and develops a desire to take action, he or she will eventually be expressed in behavior. For example, a person obtains information on the listing of a certain cosmetic from an advertisement broadcast on television, first understands the characteristics of the cosmetic, and then draws a conclusion based on past experience whether the cosmetic is suitable for his own needs. If you think it is appropriate, you may have a desire to buy it, and maybe go to the mall the next day to buy it. Generally speaking, mass communication has a relatively easy influence on the early stages of people's acceptance of information, that is, the stage of understanding and cognition, which shows that the function of mass media to convey information is greater than the function of changing people's attitudes and behaviors. ^[1]

Chinese name

Behavior change

By

Study

Nature

noun

Features

More difficult and more important

Knowledge change is generally easier to do. It can change the knowledge structure of people through reading, studying, listening to reports, reading documents and newspapers, personal education and information exchange, etc., so that people realize the necessity of changing behavior; It's a change in attitude. Attitude and knowledge are different. It is the tendency of people to evaluate things and is inseparable from people's understanding. Attitude often has a strong emotional component, which is not controlled by reason. In addition, changes in attitude are often influenced by the attitudes of collectives, relatives, friends, and friends. And it has to go through a process of change of obedience, identification and assimilation. Therefore, the change of attitude is more difficult than the change of knowledge; the third is the change of action. The change of action is a key aspect in the behavioral structure system. In the process of change of behavior, the change from knowledge and attitude to the change of action is a leap. The change of knowledge and attitude is the prerequisite of behavior, and the change of action is behavior The end result is that the behavior can only be changed if the person's actions are changed. Therefore, change in action is more difficult and important than the first two changes.