What Is the Connection Between Cognition and Emotion?

This theory holds that not only do people strive to align their cognition and behavior, that is, they always try to match their cognition with their feelings. In other words, people's beliefs or cognitions are governed to a great extent by their feelings.

Parents sometimes fail to recognize the shortcomings of the latter due to their preference for their children, and even believe the latter's lie, which is actually a typical example of emotional domination of knowledge and belief.

This is quite common in the research of pharmaceutical consumer behaviors. Because some diseases, especially infectious diseases, have externalities, if a person is sick, they may cause infections in the surrounding people if they do not seek medical treatment in time, and they will also bring health to the family Threats and financial burden. Therefore, when deciding whether to seek medical services, even if his personal belief in health is not high, his knowledge of the disease may be considered to be cured without treatment, and his personal attitude towards timely medical treatment is not very positive. However, at this time, the elements of emotion will play a certain role, and the pressure of consistent emotion and cognition will lead to changes in the individual's cognition. The individual will feel that for the sake of the family, he should receive treatment in time and recover as soon as possible. ^[2]