What Is the Mere Exposure Effect?

Exposure effect (the exposure effect or the mere exposure effect): also known as the multi-look effect, (simple, simple) exposure effect, (pure) exposure effect, etc., it is a psychological phenomenon, which means that we will prefer ourselves familiar Social psychology also calls this effect the familiarity law, and we call this phenomenon that can increase the degree of likeness as often as the exposure effect.

Exposure effect

The exposure effect (the exposure effect or the mere exposure effect), also known as the multi-view effect, (simple, simple) exposure effect, (pure) contact effect, etc., it is a kind of

In the 1960s, psychologist Robert Zajonc conducted a series of laboratory experiments, proving that as long as subjects were seen multiple times with unfamiliar stimuli, they would evaluate the stimulus higher than other I have never seen a similar stimulus. ^[3]

Although the exposure effect seems to have a natural role in advertising, the research results are inconsistent about how effective exposure is in improving consumers' attitudes and experiences towards specific companies and products. Studies have found that even though most of the exposures are positive, the high exposure in the media is related to the company's lower reputation. ^[10]

The limitation of pure exposure must be mentioned. It is actually not so "simple". At least the following three points need special attention:

1) Things that are offensive from the beginning can't produce exposure.

2) If two people already have some conflicts with each other, or their personalities are not the same, the more common they are, the more they will expand their conflicts.

3) Excessive exposure can cause boredom.

It can be seen that if you want to increase interpersonal attraction, you must pay attention to improving your familiarity with others, so that you can increase the degree that others like you. Therefore, a self-closed person, or a person who escapes and shrinks in the face of others, is difficult to get close to and is puzzling. Of course, the premise of the exposure effect is that the first cause effect is better, and your first impression is not bad, otherwise the more you meet, the more annoying it will be, and it will have side effects. Think about it, are there people around you who often "face" in front of you. If you want to make a good impression on others, often appearing in front of him is a simple and effective way.

Simply, look at the people around you, often chatting with people, Lala homely, colleagues with a small gift, is it better to be popular? Do people who often appear around leaders tend to please leaders? Of course, you are not encouraged to slap the horse, but you also need to talk about skills when you show your face, such as polite greetings during meals, greetings in the elevator, smiles at meetings, excellent performance in an event ... as long as you stop walking down A good start. For another example, among the people we know newly, sometimes there are people with bad looks. At first, we may find this person ugly, but after seeing this person many times, we gradually don't think he is ugly, and sometimes even feel that he is attractive in some aspects. More contacts between relatives and friends can enhance relationships, otherwise you may gradually be alienated. In addition, if you observe carefully, you may find that people who often appear beside leaders tend to be more favored by leaders. This may be the effect of the exposure effect.

1 Exposure effect example 1

If you like a girl, it's good for you to hang around her often, or take the opportunity to approach her. If the two of you can go to class together, or if she's not far from work, or if you can often see her in the gym, these exposures can help you improve her favor. When she first saw you, she might only give you 50 points, but after seeing you many times in the gym, she might give you 80 or 90 points. And you have hardly taken any pursuit yet.

2 Exposure effect example 2

One of his girlfriends asked him to introduce her boyfriend to her colleagues. He said a name, and his girlfriend jumped up: "Ah, where does he deserve my colleague?" Actually, her colleague is not necessarily as beautiful, but In her eyes, her colleague is beautiful. He remembered his experience as a matchmaker. He is a female informant and his friend is a male informant. Seeing that they didn't make any progress, he called his friend: "The girl is sharp, and a bunch of people are waiting behind me!" The friend was impatient: "It's not time yet." "Every busy." Again After a month, eating with a friend, he argued: "What happened to your cow dung, I can wait for the flowers here!" The friend returned: "What kind of world, cow dung is not in a hurry. The flowers are anxious." After the joke, stopped Come down and think if you have the same tendency-I feel that my friends are impeccable and others are soaring.

3 Exposure effect example 3

Someone used some spare time to help some well-known domestic writers and bought their works overseas. In fact, he didn't know these writers. It was only when overseas publishers came to him that he "appeared in the sedan chair" and you don't even have to say it. Once, a publisher in Vietnam wanted to buy the work of a well-known author in Shenyang. When he got the news, he was in a meeting in Yuyang Hotel in Beijing. No way, he had to take the opportunity to do some sideline work, and sent a short message to a publishing colleague, a well-connected friend in Shenyang and an industry media friend. Within three minutes, he got the writer he was looking for. Way, and it is complete. A friend also told him that the writer was in Beijing right now and returned to Shenyang in two days.

After meeting, he contacted the writer that night. It really worked. I received feedback from the writer within two days and eventually sold the copyrights of several of his works to Vietnam. Although he and his famous writers lived in ignorance, and they bothered without any introduction, most of the writers cooperated well with him, and some writers established a good relationship with him. It is strange to say that in this age where most people are cautiously interacting, he is able to win the trust of most writers, which is really incredible. However, if you think about it, it makes sense to have this kind of result. Maybe it has something to do with his frequent appearances in the copyright industry, with frequent exchanges in the industry, and with a small post on the relevant media . In other words, there are more appearances, more people know him, and more people know him. Some writers say that although they have never met, they already know a lot about him. Believe it or not, some of the new employees in his unit didn't know much about them before coming to him, but they paid much attention to him.