What is the mere exposure effect?

The mere exposure effect is a phenomenon in psychology, where people tend to give priority to something or someone who seems to be known. The more known, the more pleasant or more trustworthy it seems to be the subject. This has a number of interesting consequences for human behavior and plays an important role in the development of advertising campaigns and other measures to gain the confidence or preference of customers. Repeated exposures may lead to a situation where the subject will prefer a known unknown alternative. This is true, although unknown is actually a better choice. For example, consumers often reach for a branded product on a shop in a shop, although a generic product can be functionally identical and cheaper.

awareness of mere exposure effect can play an important role in understanding human attraction and relationships. For example, the patient will feel more comfortable with a well -known physician and may not be receiving information and suggestions from another doctor, even with a reference from her original doctor. As well as whenPeople grow, attract each other, the appearance of an object of their attractions is evaluated more if they see this person regularly. In the school environment, children often do not trust and do not listen to teachers at the beginning of the semester and then like it after many classes together because he is known.

The advertising industry is well aware of the role played by the mere exposure effect in the preference and selection of the product. Advertisers use campaigns to repeat consumers to their products to look familiar and stick to consumers' minds. While the consumer does not have to decide to buy a product based on a special advertising that sees the same brand and products again and again, it can affect its choice when it goes to the store to choose something. The mere exposure effect can also explain why sales may drop after customers release new packaging, and therefore many companies advertise a change in the packaging to become acquainted with consumers before making the switch.

This phenomenon plays an important role in human knowledge. For teThere may be a number of reasons for the brain to prefer things that it knows and recognizes over strangers, and it could be a positive adaptation that helps people process information and decide quickly. However, it can also be dangerous. The commuting can view a commute to a commute who sees on the train every morning as a more trustworthy than another random stranger, for example, even if he has no real information to establish it.