What is the degree of abandonment?
Bounce measure is statistics that shows what percentage of users landed on one page of the site and then navigate "jumping" to another site. It is one of many statistics that can be used to learn how people use a specific site. Having a high or low level of abandonment is not necessarily a bad thing, depending on the structure of the web and its function; It is necessary to look in combination with other statistics.
To calculate the level of immediate abandonment, the number of visitors as a whole is divided by the number of people who visit only one page. The page that receives 1,000 interventions a day with 200 users who visit only one page has an immediate abandonment of 20%, which is generally considered relatively low. In addition to looking for abandonment for the entire website, people can also explore the peace of immediate abandonment of specific pages. This can sometimes reveal more about understanding how people find on the site.Fer their resources. Pages that collect information articles and tutorialsThey encounter many visitors who land on a specific search page, read the page and get information they want, and then leave. This may be absolutely acceptable to the site manager, although such sites can also try to keep users on the web with related links to other content on the web.
news often also have a high degree of immediate abandonment, as people land on the front page, move subtitles and then navigate. Traffic analysis on the website website may reveal that the changes in the content are presented are encouraging people to further explore the heading and read the story in full. Similarly, gadgets that show related intelligence articles and currently trendy stories can encourage users to stay on the web.
The high level of abandonment is generally undesirable for business. IfD users only look at one page and then leave, showing that they do not move the process of sales and cash registers. It may be because users check prices and plan to return later, but it may also mean that users are not satisfied with the offer, they cannot find what they are looking for, or think they can find better prices elsewhere.