What Is Bounce Rate?

Bounce rate is the percentage of visits that left after only visiting an entry page (such as the homepage of a website) to the total number of visits that resulted. Bounce rate calculation formula: Bounce rate = number of times you leave a website after visiting a page / total visits

Bounce Rate

Bounce rate is the percentage of visits that left after only visiting an entry page (such as the homepage of a website) to the total number of visits that resulted. Bounce rate calculation formula: Bounce rate = number of times you leave a website after visiting a page / total visits
Chinese name
Bounce Rate
Foreign name
Bounce Rate
Data Sources
Views
production methods
User search keywords
Location
Important criteria for measuring the quality of website content
Bounce rate refers to users who came to your site through search keywords and viewed only one page
Bounce rate refers to the percentage of all users who visited a single page, or the percentage of users who left the site from the home page.
You can use bounce rate to measure the quality of your visits. A high bounce rate usually means that the site's entry page is not targeted to your visitors.
The bounce rate is
How to reduce bounce rate
1. The navigation is as reasonable as possible. It is recommended to use breadcrumb navigation. The navigation needs to be clear and the customer will not feel very
Bounce rate decryption diagram
confuse;
2. Links within the site should be reasonable.
3. The server is also very important to improve the loading speed of the page;
4. The overall content of the web page is the most important, and the information that can attract users is the most consistent with the user experience;
5, please do not appear too many wrong links, dead links, etc .;
6. Don't put a lot of ads on the website, floating window type ads;
7. The overall design of the website is also a very important key factor, and the overall layout conforms to the viewing habits of users;
8. The website can properly do some active content, gimmicky and interactive information manifestation;
9. The most important thing for a website to be successful is the user experience. A website can only succeed if it has the resources the user wants to get! [1]
Second, the most critical point to reduce the bounce rate is to improve the user experience. [2]
1. The server should be fast. If the user does not respond after visiting your page for 10 seconds, the user is impatient and will immediately opt out of the page.
2. Link issues. If the page that the user clicks into first is not a display page, and then clicks, it is not, you can imagine what the user feels like. This kind of deceiving users will not return users. Therefore, do a good job of internal links and structure of the website
Bounce rate correlation (10 photos)
It's especially important to ensure that every page the user clicks on opens quickly. You know, the internal link structure, if done well, will drive the PR values of other pages.
3. The hardware requirements for access, the speed of access is the most critical factor. If users generally cannot open in 5 seconds, they have little patience to wait, so we must pay attention to the choice of a certain reputation and strong operational stability Service providers to minimize the impact of server factors.
4. Don't make deceptive jumps, website pictures should not affect visual effects, link specifications, pages can move in and out freely, and the levels must be clear.
5. The website must have its own distinct personality, rich in content, unique and original.
6, using breadcrumb navigation, add a link to each category for easy visitor access.
7, improve the interactivity of the website, the operation is simple and convenient, and save time for visitors.
8. Relevant content should be anchor text to facilitate visitors to learn more information.
9. The last and most important point is to make high-quality content [3] . Only high-quality content can stimulate the interest of netizens in reading, so that they can read tirelessly. It is recommended that the article be neatly typeset, which is also beneficial to the reader's first impression!

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