What is the Clickstream analysis?

Clickstream analysis is accessing the way users interact with websites and software programs relying on the click that the user will do. When users are located, they use their mice to jump from the page to the page, to activate menus and to engage in other activities. This information, Clickstream, can be used in a number of different ways to improve experience for users, develop better marketing campaigns and analyze productivity in the workplace or similar environment. As people interact with a new program or website, they can look at the way they navigate, provide important information. Clickstream may indicate that the component is violated or does not work as expected, suggesting that some navigation modifications should be made, or show that people do not use a web or program as intended. Software testors and people testing websites before publishing are said to explore their possibilities as wellsible and sometimes try to deliberately break the program or web. Clickstream analysis can provide important information about how they interact with the computer during their session.

For marketing analysis, the view of Clickstreams is very important. People use ClickStream analysis on electronic trading websites to find out why consumers are attracted or outside stores and to see how to make this process more efficient. The aim is to encourage as many visitors as possible to complete the transactions. While the site can be designed to address people from the search engine optimization and aesthetic perspectives, ensuring that people find a website and like what they see, if it is difficult to complete the transaction, potential customers can be turned off. Clickstream analysis provides information on how potential customers interact with the website and shopping cart, allowing people to implement new and improve navigation.

Clickstream can also provide productivity and efficiency information. More clicks usually mean that people have to go through several layers of options to get to the places they want. Material material and organizing information can be reduced in a logical way by the amount of time people spend navigation, which increases the amount of time it actively spends work.

Internet service providers can maintain information about ClickStreams their customers and can sell this information with the identification information of undressing companies that are interested in performing Clickstream analysis. Servers also maintain data ClickStream, allowing people to track activities on a given site or a family of websites.