What is the integration of customer data?

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integration of customer data (CDI) offers organizations to effectively identify and monitor individual customers. As a form of data processing, CDI steps include the following: a combination of separate information for individual customers into a single customer record, updates records regularly, eliminates duplicate or outdated customer information, ensure customer protection, and the use of research methods for customer data. Customer data integration basically maintains information accurate, comprehensive and easily accessible. Different factors, such as different versions of the person's name and different telephone numbers, can make it difficult to maintain accurate information about one customer. CDI methods focus on compile, correcting and updating data when cleaning databases of information such as duplicate documents. This contact information information can be obtained by means of past customer transactions or marketing for the customer by telephone, mail or computer technology.Data input is based on electronic databases and these databases can be filled with dozens of information fields for only one customer. Even subdivisses such as names and addresses may have numerous versions and branches of one information.

by adding complexity, many organizations take different pieces of customer information and use them in different departments and sometimes in different places. The same information can be the necessary cashier in the shop of the organization and the Call Center Mile Officer Mile. As information goes through various agencies, its format can be changed. Changes in information can be facilitated by the HPI Customer as a change in address or changing the family status. Improved forms of data processing can answer some of these obstacles.

Once a comprehensive customer view is achieved, organizations can use improved information for research purposes. For example, an organization can seek a certain demographicData - classification, such as gender and income level - within its database and focuses on a new product to this demographic group. The CDI also allows you to organize changes in the customer's lifestyle, such as an increase in income level and invest in this customer accordingly. Through CDI research, organizations can consolidate the management of experience with customers and provide satisfied customers.

Customer data integration is an essential part of the organization's architecture framework (EA) of the organization. The EA frame outlines the structure, operation and connection between the different distribution of the organization. Such frames are considered by technologies and data collection as the cornerstones on which the company builds its daily operations. CDI helps to strengthen this basis by using technology to provide the most effective and accurate data.