What is the management of online reputation?
Online reputation management (ARM) is a tool for public relations used by a company and individuals to form the way they are viewed online. This includes finding references, interacting with people online, generating positive references and content, and solving the negative content found online. Many companies offer this service for a fee and some companies maintain the online reputation department in their public contact department, with one or more full -time employees responsible for processing the presentation of online. The ability to easily generate content, sometimes on websites specially designed to control and discuss products and services, meant that happy and angry customers could quickly reach a wide audience with their thoughts and commentary companies and individuals. Companies that could not follow the way they were perceived on the Internet could find themselves in trouble.
In online reputation, regular search is running to check whether the company mention is mentioned and examines the content of these references. Companies generally want to promote positive references, while they bury negative by addressing them or drowning them with positive if possible. The use of online reputation management allows companies to directly address and interact with unfortunate customers to solve their problems, improve customer service and at the same time manage their look online. Many companies use social networking platforms to communicate with consumers with everything from promoting products to requests for suggestions in ways they can improve.
Some companies offer services that bury or hide Negative Reviews and Commentary, usually by generating positive content to force negative reviews further in the search engine ranking. However, this is only one part of the reputation management online. Many consumers expect the company budOU interact online, which will make a social media specialist a request for companies that want to fully participate with customers, and companies can use both positive and negative reviews as tools to improve.
tools that people use for management online include automated search, profiles on social networking sites, blogging, and web control subscriptions. Companies can also participate with customers organizing events, distribution of discounts and other promotional materials, searching for recommendations and reviews from bloggers with high profiles and participation in conferences devoted to online communication, social networks and internet culture.