What Is Variable-Data Printing?

Variable data printing is a type of on-demand printing, also known as: Variable Data Printing (VDP); Variable Information Printing (VIP); Personalized Printing Customized Printing; Database Publishing; no matter what kind of title, the essence is the same, that is, different contents are printed on each print or publication, including text, numbers, pictures, bar codes .

Variable data printing

Variable information digital presses: Variable data digital printing refers to the need to change the graphics of the printed product (also known as the so-called

Studies have shown that personalized prints can generate higher response rates and faster response times, maintain higher customer satisfaction, and increase the number of orders. A survey report by CAP Venture, a U.S.-based consulting company specializing in print and publishing, mentioned that personalized direct mail advertising with variable data printing can increase the response rate of target customers by 34% and increase the repeat order rate of customers by 48%. The average order quantity increased by 25%, the target customer response time accelerated by 35%, and sales and profit increased by 32%. ^[1]

Variable data printing can be divided into the following categories according to different imaging principles:

1. Electrophotographic printing

2.

It is suitable for the production of commercial documents such as bank securities, insurance, telecommunications, education, automobiles, real estate, catering, manufacturing, entertainment, advertising and printing industries. This includes the production of massive personalized cards.

Variable data printing can improve the efficiency of printing and communication by specifically developing and printing printed copies for individual customers, generating more effective feedback and attention rates, and printing personalized printed products that meet customer requirements and opinions to the greatest extent.