What is printing variable data?

The development of digital printing has led to many new progress in the world of publishing and printing. One such progress known as printing with variable data (VDP) has opened new options for many industries. VDP is a type of printing on request that allows personalization of certain parts of the document without stopping or slowing the print process. Printing with variable data has become the main technique for those who have marketing or customer relationships, advertisers and some book publishers, for the easy and flexibility that this technique offers. Even more people received direct postal pieces adapted to their name and personal data. These instances are examples of printing variable data. Formation or printing on request includes several basic levels. On its simplest, VDP allows the name or little change in information in each copy of the form, such as a letter. At a more sophisticated level, VDP allows different levels of adaptation for different groups. Text or images may change on the basis of a zip code or cPlant market groups. This technique is in its most complex customization with different text and graphics for each individual or address.

Each of these levels of printing variable data begins with a basic template-threshing, design or document. The template is created with hints that partitions can be changed. A database is created that is automatically filled in the fields. Many people print addresses of labels, envelopes, and other Simple VDP documents in Word-ProCessor, but have been developed by other top software Customize the technique to reach a larger market in a more diverse and dynamic way.

There are two main types of software to support the printing industry of variable data. Methods of raster images (RIP) and printing methods achieve the same goal, but work differently. RIP software combines document template and database data variables to create each uniquethe document. Stream printing software combines static elements with variable data before printing and creates a printing current that organizes data to be printed and processes the elements of static templates only once. This saves time and processing.

This opportunity for mass adaptation has brought more return on investment data for traders. The numbers were estimated anywhere from double to fifteen times before the average reaction when different levels of VDP are applied to marketing campaigns. This increase in return can be associated with the relevance of the content and level of Customization.

Marketing magnals are not alone in using this technology. Book publishers print books with unique dedications and some even printed books using the child's name and photo throughout the story to adapt them. Webmaster and e -mail traders also used technology over the Internet, unlike physical printing media. According to many predictors, the industry printing will be variablet probably continued to grow.