What is qualitative research?

Qualitative research uses methods that seek to recognize quality - unlike the quantity - its object. Therefore, it is more common to explain why and how a phenomenon rather than what , when and , where it is most commonly used in fields such as anthropology and anthropology, although most often used in fields that are in fields. Anthopologists, although they are quantitative, and that they are in the fields, although of them. also. Given that quality research is reconnaissance and focuses on the distinction of why things like human behavior, rather than what the natural world, is often criticized for being too subjective. However, many of them are counter -argument that, since qualitative methods create a hypothesis, they are not only as valuable as quantitative methods, but necessary for the production of theoretical models that come to inform about the direction of quantitative RCH.

Data collection and analysis is another way that quantitative and qualitative research differs. In qualitative research, data samples are not usually collected through random selection, but rather purposeful reasoning , which means they are chosen for how well they typize the characteristics of a particular class. For example, a qualitative research study on racial inequality is unlikely to deal with rich minorities or the whole population of the minority, but it could focus on depressed areas where minorities are the most predominant. This approach is selected because quality scientists do not deal with the distinction of the number of people in the minority class, but rather the quality of life for minorities that are affected by unevenness.

The role of a research worker in interpreting the meaning of data is in a qualitative approach of centralized it is in quantitative methods that are ideal orAda seeks to make purely empirical observations without perspective. On the contrary, qualitative scientists have to think about their research and to justify the interpretations of their data explicitly in their analysis.

Qualitative research is considered to be particularly valuable in circumstances where quantitative data do not take into account a particular phenomenon. For example, although the economy often concerns the collection of specific information, such as statistics and financial data, it can be said to be wrong because it ignores the humanistic and psychological aspects of people who are a key part. This human component requires a qualitative understanding, leading to the development of concepts as "consumer trust".

An important variable that needs to be considered when analyzing quality research reliability is valid. It is important to consider how the conclusion has been reached, and it really represents a reliable and realistic interpretation of its object. May or may not be relevant to ask if the conclusion is reproducible, noBo whether it was influenced by distortion. It is also necessary to consider whether the data from the qualitative research is well justified and to what extent it corresponds to the significant majority of the data available.