What is SMS marketing?

Marketing Service Service Service (SMS) is a relatively new marketing technique that focuses on using text messages to distribute a marketing message. This process involves preparing one or more text messages offering things such as specialties, new products or new product information. This can be done in a house or a professional marketing group. This new concept of media marketing is caught in various fields after it was created in the wireless industry. These companies had a natural customer base and already had a mobile phone number of each customer. The cellular company also had technology and access, making it a very cheap opportunity to reach the customer quickly. Companies could use this tool as a way of promoting prepared products, such as new phones or new services via cellular network. They have an existing customer relationship and therefore the phone numbers can be easily obtained. Despite this, SMS marketing may seem afterSomewhere invasive for many individuals. This is one of the reasons why many companies ask customers whether it is acceptable to contact them through text messages. Some customers may be particularly annoyed in this form of marketing unless they are interviewed and their fees for the service provider for incoming messages.

Although SMS marketing is relatively new, some companies point to several advantages of this method. First, it is a cheap and quick way to reach many individuals at the same time. Second, these customers often already know the company and the text message may seem very personal. Thirdly, unlike a post office that sometimes remains unopened, each recipient is likely to open this message at least. These benefits led to the response rate of 15% to 80%, depending on the industry.

At the same time, there are certain limitations for SMS marketing. Senders can only use a maximum of 160Characters, which means that getting a complete marketing message can be very difficult. Also, those who send more texts to continue their message can consider the customer too aggressive or invasive. These restrictions often force companies to use SMS marketing as simply a hook that attracts the customer to seek more information.

In order to prevent SPAM advertising using text messages, some countries have laws very similar to their spam e-mail laws. For example, the Law of the United States against SPAM applies to both e-mails and for messages sent to wireless devices. The same is true in the UK, where both forms of communication are regulated according to privacy regulations and electronic communication from 2003.