How Do I Get Corporate Sponsors?

Sponsorship refers to the behavior of a company to provide financial support to certain activities such as sports, art, and social groups in order to achieve its goals (get publicity effect). Sports sponsorship refers to the provision of financial, in-kind or related services by an enterprise to a sports event or sports team, and a sports event organizer or sports team allows the sponsor to enjoy certain rights that belong to it (such as naming rights, logo use rights, and concessions Sales rights, etc.) or in return for sponsoring commercials (such as advertising).

Sponsor

Sponsorship

IOC's Global Partnership Program (hereinafter referred to as

Compared with the global partners of the International Olympic Committee, enterprises that become partners of the Beijing Olympics can only use intellectual property rights within the scope of the Beijing Olympics.

The Beijing Olympic supplier refers to:

The supplier of the Beijing 2008 Olympic Games refers to the third-tier sponsor company in the Beijing 2008 Olympics sponsorship program. The name

Specific Q & A questions

1. What is the difference between a supplier in the Olympic sponsorship program and a supplier (contractor) who provides various products and services to the organizing committee or provides support for the construction of the venue through a general contractual relationship?

Suppliers in the Olympic sponsorship program are companies that provide products and services for the Olympic Games, and mainly use products or services as their sponsorship amount; in return for sponsorship, such companies have the right to use Olympic intellectual property for marketing. And those companies that have received payment for the sale of products or services to the Olympic Games do not have the right to use Olympic intellectual property for marketing. The selection of suppliers is made through bidding or other procurement procedures and is not part of the Olympic market development.

In order to protect the marketing rights enjoyed by "suppliers in the Olympic sponsorship program", the BOCOG clearly stipulates that in the procurement contract with all suppliers, the supplier shall not use its sales contract relationship with the Organizing Committee. Any marketing and publicity. In addition, the BOCOG will also work closely with government departments to make every effort to safeguard the rights of Olympic sponsors.

2. What is the difference between an exclusive supplier and a supplier?

Both the exclusive supplier and the supplier are the third level of the sponsorship program, in which the amount of sponsorship and return benefits of the exclusive supplier are higher than the supplier, and the exclusive supplier has only one in a specific industry / category and enjoys exclusive rights ; But a supplier can have several companies in a particular industry / category, i.e. these companies are collectively exclusive in a particular category.

3. If we are a supplier of the Olympic Games, may I ask whether our products can be used in the construction of stadiums or have priority in the bidding of stadiums?

The venue owners of the Olympic Games are responsible for the construction of the venues. The owners will be responsible for the collection of venue construction funds, procurement of materials, and construction of the projects. The sponsorship obtained by the organizing committee is mainly used for the organization and operation of the Olympic Games, not for the construction of venues. For sponsored materials that can be used in the construction of Olympic venues, we will work hard to coordinate the venue construction department and recommend the use of products from sponsors at all levels, including suppliers.

4. Which industries can solicit suppliers?

Given that suppliers are mainly in-kind and service sponsors, sponsorship categories should meet the needs of the Olympics and help reduce cash expenditure. In addition, product categories for sponsors of Olympic partners should be excluded, as well as exclusion categories stipulated in the Olympic Charter, such as cigarettes. And spirits.

5. Which products and services are given priority?

The sponsored products or services provided by the suppliers in the Olympic sponsorship program must first meet the actual needs of the Olympic Games operation. If materials and services cannot be used directly for the Olympic Games, they can also be sponsored in cash.

6.Do the companies that provide physical or service to the Organizing Committee of the Olympic Games are called exclusive suppliers or suppliers?

Exclusive suppliers and suppliers refer to companies that participate in sponsorship programs and sign sponsorship agreements with the Olympic Organizing Committee. Exclusive supplier / supplier is the title awarded by the Organizing Committee of the Olympic Games. Enterprises that have provided materials and services to the Olympic Organizing Committee in a non-sponsored manner are not exclusive suppliers or suppliers, and they cannot declare themselves as exclusive suppliers or suppliers.

7.Can the products and services provided by the exclusive suppliers and suppliers to the Organizing Committee be included in the total amount of sponsorship?

Yes, but only if these products and services are:

(1) It can reduce the expenditure budget of the BOCOG;

(2) Required by the Beijing Olympic Organizing Committee;

(3) It has advantages in terms of service quality and technical level;

(4) Valuation shall be conducted in accordance with the sponsorship agreement stipulated by BOCOG and the exclusive supplier.

8. What is the difference between an exclusive supplier / supplier, a partner and a sponsor?

Partners, sponsors, and exclusive suppliers / suppliers are all sponsors of the Olympic Games and belong to different levels of the Olympic Organizing Committee sponsorship program. Due to the different levels of contribution to the Olympic Games, the benefits and returns obtained are also different. Partner is the highest level of sponsorship program, sponsor is the second level, and exclusive supplier / supplier is the third level.

9. What is the benchmark price for sponsors and suppliers?

The benchmark price of the exclusive supplier is RMB 41 million; the benchmark price of the supplier is RMB 16 million.

10. When is the deadline for suppliers' equity?

The deadline for the sponsorship agreement signed by the BOCOG and the supplier is December 31, 2008, that is, the exercise of the supplier's rights from the date of signing the contract to December 31, 2008.

11. What is the difference between a sponsor's broad and narrow sense?

The sponsors in the Beijing 2008 market development plan are broad and narrow. The broad sponsors refer to all sponsors in the entire market development plan, including partners, sponsors and suppliers. Provide funds, products or services and enjoy a series of corresponding rights and interests granted by the Beijing Olympic Organizing Committee. The narrowly defined sponsors only refer to the second-level sponsors among the three-level sponsors.

12. I am an XX company. I want to use the Olympic logo on my product promotion. How do I apply?

There are two main ways: one is to obtain the marketing rights of Olympic intellectual property rights by sponsoring to become a sponsor of any level in the Beijing Organizing Committee's sponsorship program (partner, sponsor or supplier); the other is Apply to become a licensed merchandise operator or retailer and be authorized to produce or sell goods bearing the Beijing 2008 Olympic Games logo, but such enterprises only have the right to produce and sell, and they have not been promoted in the name of the Olympic Games themselves or their own product brands Marketing right.

13. If I am not a supplier or other form of sponsor, can I use the Olympic logo after making a donation?

The Olympic logo belongs to the Olympic intellectual property rights. In principle, companies can only obtain the right to use these intellectual property rights through sponsored activities. Donating companies do not enjoy commercial returns and therefore cannot use the Olympic logo for marketing activities.

14. What are the benefits of different levels of sponsorship?

Sponsors at different levels of sponsorship enjoy different returns on equity, mainly in different ways such as the combination of logo use, the scope and priority of the use of promotional media, the right to use mascots, the right to receive hospitality, the honorary treatment, and the identification plan .

15. Can the benchmark price be lowered?

The benchmark price is determined through market research based on the value of the Olympic brand in the Chinese market, and has been jointly agreed with the International Olympic Committee. It cannot be lowered without special circumstances.

16. What are the qualification requirements for becoming a supplier?

In principle, suppliers are the leading companies in the industry, with reliable and reliable products, strong service capabilities, and corresponding financial strength and performance capabilities, as well as being able to carry out Olympic marketing activities.

Declaration and Warranty of Filling Company

Before completing the sponsorship plan or franchise plan of the 29th Olympic Games market development plan (hereinafter referred to as "sponsorship plan or franchise plan"), the company information registration form (hereinafter referred to as "information registration form") has been fully understood and Agree to abide by the entire contents of the "Instructions for Filling the Information Registration Form". Accordingly, the company voluntarily made the following statements and guarantees to the Organizing Committee of the 29th Olympic Games (hereinafter referred to as the "Beijing Olympic Organizing Committee"):

(1) The company has fully understood that the information registration form is only for the purpose of providing the BOCOG with information on the company; it does not mean that the company has been approved to participate in the sponsorship plan or franchise plan; it does not mean that the company has participated in the sponsorship plan Or make a formal application to the BOCOG for franchise planning matters; it does not indicate that there is any cooperative relationship between the company and the BOCOG; it does not constitute any authorization, franchise or employment of the BOCOG to the company; nor does it In the future, the enterprise will get any rights over other competitors when participating in the competition of the Beijing Olympic Organizing Committee sponsors or equipment suppliers or franchise enterprises.

(2) The company guarantees that all information filled in by the company in the information registration form is true, accurate and complete. The company agrees that the BOCOG has the right to verify the authenticity, accuracy and completeness of the information in the information registration form by any legal means. Once it is found that false information is provided or the form is incomplete, the information registration completed by the company The table is automatically invalidated. At the same time, if the Beijing Olympic Organizing Committee suffers any loss due to the company's false or incomplete filling, the company will be liable for compensation according to law.

(3) The company agrees that the BOCOG may use all the information provided by the company in the information registration form for the purpose of executing the sponsorship plan or franchise plan without the need to obtain the company's consent. In the event that the BOCOG uses the information in the information registration form to partially or completely disclose the information, the company agrees not to require the BOCOG to bear any form of responsibility for such leakage, unless the BOCOG Intentional disclosure of such information for purposes unrelated to sponsorship or franchise programs.

(4) The company agrees that as the completion of the information registration form does not constitute an official application of the company to the BOCOG for participation in the sponsorship plan or franchise plan, the BOCOG shall not be responsible for contacting the company Or make any form of feedback to the company.

(5) The company guarantees that without the prior written consent of the BOCOG, it will not use any information related to the BOCOG for purposes other than filling out the information registration form; it will not in any way The foregoing information is disclosed to any third party; nor is any third party permitted to use such information.

(6) The company guarantees that it will not link this information registration form with any commercial or non-commercial market development activities or publicity activities of the company at any time and at any place; Anytime, anywhere, in any form, imply that the company has any connection with the 29th Olympic Games, the Beijing Olympic Organizing Committee or sponsorship programs or franchise programs.

(7) The company agrees that the act of filling out the information registration form, its consequences, and this statement shall be governed by and interpreted in accordance with Chinese law.

(8) The company understands and confirms that once the company officially participates in the sponsorship plan or franchise plan, it will abide by the relevant market development rules formulated or recognized by the International Olympic Committee and the Beijing Olympic Organizing Committee.