How do I Write a Business Plan?

A business plan is a written document compiled by a company, enterprise, or project unit to achieve investment and financing and other development goals in accordance with certain format and content requirements to comprehensively show the current status and future development potential of the company and project to the audience.

Business plan

A business plan is a vision of the future of the business in order to look forward to business prospects, integrate resources, concentrate energy, fix problems, and look for opportunities. Unfortunately, now people only think of business plans as applications

1. A successful business plan should have a good start-up plan. Whether the plan is simple and easy to understand and operate.

2. Whether the plan is specific and appropriate, and whether the plan includes a specific date and a specific person responsible for a specific project and budget.

3. The plan should be objective, whether sales estimates and cost estimates are objective and accurate.

4. Whether the plan is complete, whether it includes all the elements, and whether the connection between the context is smooth.

1. The description language is confusing and unclear, and there is a lot of nonsense long plan (concise language + diagram description);

2. The business plan seems very unprofessional, for example, it lacks the basic data it should have, and the analysis is too simple; or the data is not convincing, and some data that is far away from industry standards are produced;

3. Without strong enforcement groups

The business plan helps entrepreneurs or entrepreneurs to draw up a career blueprint, arrange the company's operations, conduct investment or financing.

For entrepreneurs starting a new business, the business plan has four basic goals: determine the nature and content of the business opportunity; describe the approach the entrepreneur plans to take to use this opportunity for development; determine the most likely to determine the success of the business Factors; identifying tools to raise funds.

A business plan can be thought of as a game plan for entrepreneurs. It embodies the ideals and hopes that drive entrepreneurs to work to create a business. Our most common business plan is to formulate a business plan for a new business. In these business plans, the entrepreneur plans for the sales, operations, and finances of the pre-established company within the first 3-5 years. However, a business plan can also be used to illustrate a major expansion of an existing business, for example, an entrepreneur who already has a small business may plan to add production lines or open branches;

As a blueprint for entrepreneurs to create new businesses, a business plan is essentially a bridge between ideals and reality. At first, without seeing the expected end result in the mind, it is impossible for entrepreneurs to see the enterprise become a physical entity. The business plan first sells the planned entrepreneurship or business activities to the entrepreneur himself. While working on a business plan, entrepreneurs have a deeper understanding of what they want to do.

For entrepreneurs, he can develop from the only idea to a market opportunity that fully recognizes the idea of turning ideas into actual entrepreneurship. For an entrepreneur who already has a certain foundation and wants to further expand, he can see the opportunity to promote the rapid development of the enterprise through the business plan.

Business plans can be divided into four categories, namely micro plans, work plans, submission plans and electronic plans.

Miniature plan

It is safe to say that almost every business idea starts with some kind of micro-plan. The length of the micro plan is unlimited. The key contents that should be included are business ideas, needs, marketing plans, and financial statements.

Before preparing a business plan, you must make a quick feasibility study of the business concept and collect as much relevant information as possible. This information will mainly focus on marketing, finance, and production operations.

1: First of all, the market should be clearly defined, and the potential of the market should be evaluated on this basis. Specific methods include obtaining information from associations, government reports, and other channels. At the same time, sufficient market research will be conducted around product properties, product fields, market prospects, and other aspects.

2: To judge the feasibility of newly established enterprises, generally three aspects of financial information are required, including:

2.1: Estimated sales and expenses of at least three years in the initial stage

2.2: Three-year cash flow

2.3: Asset and Liability Forecasts for the Present and the Next Three Years

3: The feasibility study of manufacturing operations depends on the characteristics of the enterprise. Most of the information required can be obtained directly, including:

3.1: Location

3.2: Manufacturing Operations

3.3: Raw materials, equipment

3.4: Labor Skills

3.5: Space

3.6: Indirect costs

Focus on products

In the business plan, all details related to the company's products or services should be provided, including all surveys conducted by the company. These questions include: What is the stage of development of the product? How unique is it? What is the way companies distribute products? Who uses enterprise products and why? What is the production cost of the product and what is the selling price? What is the company's plan to develop new modern products? Pull the funder into the company's product or service, so that the funder will be as interested in the product as the venture entrepreneur. In a business plan, entrepreneurs should try to describe everything in simple terms. The definition of goods and their attributes is very clear to entrepreneurs, but others do not necessarily know what they mean. The purpose of formulating a business plan is not only to make the investors believe that the company's products will have a revolutionary impact in the world, but also to convince them that the company has arguments to prove it. The description of the product in the business plan should make the funder feel: "Oh, how wonderful and encouraging this product is!"

Dare to compete

In a business plan, venture entrepreneurs should analyze their competitors in detail. Who are the competitors? How does their product work? What are the similarities and differences between competitors' products and their own products? What are the marketing strategies used by competitors? It is necessary to clarify the sales, gross profit, revenue and market share of each competitor, and then discuss the competitive advantages of the company relative to each competitor. To show investors, customers prefer this company because: The company's products are of good quality, fast delivery, moderate positioning, suitable price, etc. The business plan should convince its readers that this company is not only a strong competitor in the industry, but also a leader in determining industry standards . In the business plan, the entrepreneur should also clarify the risks that competitors bring to the business and the countermeasures taken by the business.

Understanding the market

The business plan should provide investors with in-depth analysis and understanding of the target market. It is necessary to analyze in detail the influence of economic, geographical, occupational and psychological factors on consumers' choice of purchasing products of this company, and the effect of various factors. The business plan should also include a major marketing plan, which should list the areas where the company intends to carry out advertising, promotion and public relations activities, specifying the budget and benefits of each activity. The business plan should also outline the company's sales strategy: Does the company use external sales representatives or internal staff? Does the business use resellers, distributors, or franchisees? What type of sales training will the company provide? In addition, the business plan should pay special attention to the details of the sale.

Show a course of action

The corporate action plan should be impeccable. The business plan should clarify the following questions: How do companies bring products to market? How to design production lines and how to assemble products? What raw materials does the company need for production? What production resources does an enterprise need? What is the cost of production and equipment? Is the enterprise buying or renting equipment? Explain the fixed and variable costs associated with product assembly, storage, and shipping.

Show your management team

The key factor in turning an idea into a successful venture is to have a strong management team. The members of this team must have high professional technical knowledge, management skills and many years of work experience, to give investors a feeling: "Look, who is in this team! If this company is a football team , They will always reach the World Cup final! "The role of managers is to plan, organize, control and guide the company's actions to achieve its goals. In the business plan, first describe the entire management team and its responsibilities, and then introduce the special talents, characteristics and accomplishments of each manager, and describe in detail the contribution each manager will make to the company.

The business plan should also specify the management objectives and organization chart.

Excellent Program Summary

The plan summary in the business plan is also important. It must be interesting and eager for more information, and it will leave a lasting impression on readers. The plan summary will be the last part written by the venture entrepreneur, but it is the first thing that the funder should look at. It will extract the most relevant details from the plan: including the basic situation of the company, A concise and vivid summary of capabilities and limitations, the company's competitors, marketing and financial strategies, and the company's management team. If the company is a book, it is like the cover of the book, and if done well, it can attract investors. It gives venture capitalists the impression: "This company will become a giant in the industry, and I can't wait to read the rest of the plan."

Thoughtful retreat

A thorough retreat, no matter what the final outcome of the investment, venture capital investors will be very concerned about this issue. Obviously, if the investment effect is not good, they also want to recover the investment; even if the investment effect is good, they are unwilling to invest in the company. Ownership for a long time, sooner or later they will withdraw their investment. The stated goal of every venture investor is to turn the original investment into revolving bank cash. Therefore, in your plan, you must clearly indicate their retirement path. For example: company stock listing, equity transfer, repurchase and other withdrawal measures.

List of materials required for a business plan: 1. Company summary; 2. Ownership structure, shareholder background; 3. Company organizational structure, brief introduction of senior management; 4. Product introduction, market share, intellectual property status; 5. Funding requirements and Use plan.

Although an enterprise's business plan does not necessarily require a fixed model, its writing format is relatively standardized. These formats cover the most important aspects of a business plan to answer questions, and have been unanimously recognized by many experts and practitioners. An enterprise's own business plan and a business plan submitted to a potential investor may differ slightly in form or appeal, but their substance and fundamentality should be completely the same. Generally speaking, any business plan must carefully review and analyze the company's goals, industries and markets, the products and services it can provide, the competition it will encounter, the management of its competitors and other resources, and how to satisfy customers. Requirements, long-term advantages, and basic financial conditions and financial forecasts of the business. As for who should prepare such an important business plan, it depends on the size of the company, but it is usually discussed by the core members of the company. If necessary, external professional consultants can be used to assist. Below, we describe the business plan with a complete example.

A business plan is a blueprint for a given purpose (generally financing), after careful consideration, based on data, individual cases, and facts, and predicting that under certain conditions and resources, it will create a considerable return. Although there are many uncertain factors in itself, through convincing language and action plans, readers (most of them are investors) can fully understand their content and invest in a vote of confidence. A good business plan can convince people that as long as they follow the "plan," they will succeed.

The business plan should reflect the operator's understanding of the project and its success, and it should highlight the operator's

Business plan for the production of graphite pumps, chemical valves, graphite condensers for chemical pumps

The following is a reference list. The specific project list will be adjusted according to the specific project situation.

Confidential Information

Chapter 1 Project Summary

Chapter II Project Company Introduction

I. Basic Introduction

Major Shareholders

Organization Structure and Management

4. Enterprise Development Strategy and Operation

Chapter III Project Background and Construction

I. Project Introduction

Project background

Project construction content and scale

Project progress

V. Project government support

Chapter 4 Market Analysis of Project Industry

I. National Market Analysis of the Project

2. Market analysis of the project's municipal industry

Market analysis of the project area industry

Chapter V Project Positioning and Market Analysis

I. Project market positioning

Project market analysis

Chapter 6 Project Marketing Strategy

I. Project Marketing Model

Project sales channels

Project public relations activities

Fourth, project network marketing

V. Project Marketing Staff Management

Chapter VII Project Competition and Risk Analysis

I. Analysis of project competitors

Project risks and countermeasures

Chapter VIII Project Investment Estimation and Financial Analysis

I. Setting conditions for project investment calculation

Project Investment Evaluation and Financial Analysis

Third, the project financial analysis schedule

Chapter 9 Conclusion

annex