What is the designer of the experience?
The designer of the experience is essentially a creative commercial designer designed by products, events and services with user experience. The designer of experience works within the principles of experiential marketing, which focuses on how target groups experience brands and other elements of advertising. In other words, the designer of experience creates not only a design as an art, but a design that is assumed that it affects the end users in a way to get the desired result. The designer must understand the psychology of marketing and why people buy and why do not buy certain objects displayed in a certain way. For example, during the Christmas season, the department store may contain a decorated Christmas tree and other seasonal decorations that attract the customer's attention. The scene may also include shop products such as figurine -sison clothing with price tags have appeared prominently. Trade products have been as part of the seasonal display provide consumers a much more pleasant holiday experience than the same productionthose sitting on a table or shelf in a shop.
Marketing narrative is a big part of the design of experience. It tends to involve the target audience in the product to simply present the product for sale. Experience designers often use mascots to sell products. For example, in the food product Hamburger Helper® television advertising is not only a product in the home as a solution to a fast family dinner. An animated hand that denotes the product and symbolizes that the product is a helping hand for today's chef as part of the household in advertising. The advertisement shows the family to sit in a form together to use the product and finish the story of the success for the viewer.
Experience designers must always deal with the wishes and needs of the target group and how they wish to experience a product or service. The consumer is listened and involved in experience in the process of experiential marketing and the proposal of experience.The designer of the experience is a relatively new job in commercial creative art and schools such as Carnegie Melon University and Ohio State University, it is known that they have some courses that contain concepts of experience.