How can I write a press release?
The press release is intended to transmit information about the upcoming or ongoing event or to make another statement to the media. When writing a press release, keep in mind that many media resources receive a large number of press releases every day, so it is important to maintain brief, interesting and accurate information. The press release is a hook and a well -written factual edition will generate positive publicity. When writing a press release, it is an excellent idea to think that you think that the reporter's mind, assure that relevant information is clearly outlined in a way that is not excessive promotional. The "press release" should be concentrated and written in bold at the top of the document to reveal an informal view of the nature of communication. The press release should be sent on the header of the company with contact information specified in the upper and lower parts. If the company's header is not available, the company logo should be added so that the document is obviously official communication.Press releases should always be checked in terms of spelling and grammatical errors to ensure that the recipient gives a positive impression.
Press release represents pieces of information easily accessible. The press release should lead with a short header, similar to the headline in the newspaper. The header is an opportunity to catch journalists and arouse your interest in the rest of the content. Keep it short, informative and interesting. "Meet the famous author Howard Zinn at the 16th December cocktail reception" is not a good heading because it is too revealed; "You are invited at the reception with Howard Zinn" is better.
After the header, the first paragraph should describe in detail who, what, where,, why and how and how to make a press release. This part of the press release is a suitable section in our example for the details that this event is a reception of cocktails in the Hoover library on Tuesday at 19:00. Draw the reader's interest so that theHe was interested in more detailed, included in the second paragraph. In our example, the second paragraph can describe in detail the login data of Howard Zinna, the reason for the reception and other details that exclude the report. Finally, close the short paragraph to pack the release and repeat the relevant information.