What Are the Best Tips for Customer Acquisition and Retention?

Customer acquisition refers to the strategies and methods used by companies in the process of attracting potential customers into actual buyers. The best value a customer gets depends on the company's ability to retain customers, how often customers repeat purchases, and the relative opportunity to acquire customers compared to retaining customers.

Client gets

Right!

Customer acquisition refers to the strategies and methods used by companies in the process of attracting potential customers into actual buyers. The best value a customer gets depends on the company's ability to retain customers, how often customers repeat purchases, and the relative opportunity to acquire customers compared to retaining customers.

Chinese name

Client gets

Foreign name

Customers

Meaning

Relative Opportunity to Acquire Customers

Form

obtain

3 steps for customers:

1. Build relationships. It is the stage where the seller establishes the customer and the buyer and the seller establish mutual trust. The buyer has no real experience in using your products and services. This stage is the most critical in customer marketing and also requires the most resources.

2. Stability relationship stage. After the relationship with customers entered a stable period, the focus and key points of work shifted. At this time, the focus of work should be on preventing accidents and actively managing crisis. After entering the stable phase, communication plays a very important role in customer management.

3. Strengthen the relationship phase. With the strengthening of trust and understanding between buyers and sellers, sellers should further strengthen and demand their ability to meet customers, and they should further analyze the customer's demand potential. This is also the best time to increase sales content and strengthen relationships. In the strengthening phase, we should establish a mutually beneficial relationship with our customers.

Opel Appliances plans to find an agent in Shanghai, and after a few negotiations, it is more likely to be an A-commerce company in Italy. A commerce company has become an object of competition for many manufacturers due to its comparative advantages in strength, network quantity and quality, and business capabilities. Opel appliances do not have any obvious advantages.

Mr. Liang, Director of Marketing of Opel Appliances, personally went on to understand the business status of A Trading Company and the situation of the agency's brand in the market. I learned that President Liu of A Trading Company is also considering changing the brand of the agent, and has negotiated several brands, but has not yet made up his mind.

After grasping these situations, Director Liang made regular talks with President Liu. During the negotiations, Liang did not vowed to make promises and aggressively demand cooperation as other manufacturers, but hoped that Liu would always consider carefully and not make decisions in a hurry.

After a few days, the two sides sat together again. This time, Director Liang did not mention the other party's cooperation with his company, but helped the other party to analyze the company's business success after acting as a brand. Mr. Liu nodded again and again, saying that he had been a dealer for so many years and had never done such an analysis.

After a few days, Director Liang also demonstrated to President Liu the data and tool marketing analysis methods and tools he has studied for many years. Director Liang also told President Liu that the era of extensive marketing has passed, and refined The digital marketing model can gain comparative advantage in the new market competition. In order to let President Liu master this method thoroughly, Director Liang told him twice more, until he could use it himself.

In the next period, Director Liang still did not mention the cooperation between the two parties, but just sent a greeting text message to President Liu, sent a little useful information on the phone, and sent a funny email. One month later, President Liu took the initiative to call Director Liang, hoping to sign a contract and cooperate.