What Are the Different Types of Strategic Planning Activities?

Enterprise strategic planning refers to the process of formulating and implementing strategies based on the external environment of the enterprise and its own conditions and changes, and adjusting and formulating new strategies based on the evaluation and feedback of the implementation process and results. It can be done independently by the enterprise; it can be done with the help of a network of micro-consulting experts; if necessary, a professional management consulting company is invited to complete the operation. A complete strategic plan must be executable. It includes two basic elements: the direction of an enterprise's development and its resource allocation strategy. The rapid evolution of the competitive environment at any time. From the previous five-year plan and ten-year plan, corporate strategic planning has gradually evolved into a kind of normal consciousness that needs to be held by the senior management of the enterprise. It needs to move randomly with the development of new technologies and new models. To adjust corporate strategy.

The so-called strategic planning is to formulate

In many years of consulting practice, especially today

Distinction between direction and goal

(1) Time zone: the direction is persistent, no termination, no time limit. Goals are time-bound and can be replaced by sub-goals.

(2) Specificity: Direction refers to a broader and more general content, which involves things like impressions, styles, and cognition; the goal is more specific, something that can be achieved at a certain time.

(3) Focus point: The direction is often described according to the external environment, while the target is inward, which implies how to use

The effectiveness of strategic planning includes two aspects, one is

Enterprise development direction based on core competitiveness

The core of the strategy is positioning , that is, choosing the development direction of the enterprise. Choice means "choose", Michael Porter in "

Enterprise resource allocation based on strategic map

Positioning determines which operational activities the company should carry out and how to design each activity. The second step in strategic planning is to determine how the activities should be related. Strategy is not a simple collection of activities, but organically combine activities through rational allocation of corporate resources. Porter called this organic combination "fit" and pointed out that strategic matching is the core factor in creating competitive advantage. "The most valuable denomination is also a strategic match, because it can enhance the uniqueness of positioning and make it more difficult for competitors to choose." (Michael E. Porter, 1996). In 2000, Professor Robert S. Kaplan and Professor David P. Norton were in the "

How to formulate a strategic plan and how to implement it is the main content of strategic planning. These are called the operationalization of strategic planning. There are two inherent difficulties in the realization and operation of strategic planning:

(1) This kind of planning is generally one-off

There are five ways to formulate a strategic plan:

The first is leadership from

1. Establish a reliable planning and assessment system

Course of Enterprise Strategic Management

Course Introduction:

In today's world, the rapid development of new and high technologies, the accelerated pace of economic globalization, and new trends in political and economic development at home and abroad have emerged. Facing the current financial crisis and the real estate market change, how should companies respond? Where are our opportunities in the post-Olympic era?

Lecturer in Corporate Strategic Management

Lai Weimin, a famous economist,

Corporate strategic planning steps

The first step: determine the competitive position of the company. Because different competitive positions require different competitive strategies, market followers and market leaders have different competitive strategies. The competitive strategies of enterprises in different development periods are also different. Only when you recognize your market position can you formulate an effective competitive strategy.

Step 2: Define your competitors accurately. The purpose of the strategy is not to imitate the market leader, but to accurately locate and establish its own competitive advantage. The premise of positioning is to define competitors. Without a competitor, accurate positioning is impossible. Without accurate positioning, it is impossible to have a clear and effective strategy.

The third step: choose the strategic form according to the competitive position of the enterprise. Positioning master Trout gives four competitive strategies, which correspond to different market positions of the brand. Therefore, we must choose a competitive strategy based on our market position and competitors.

Step 4: Integrate corporate resources to form a strategic match. ^[5]