What Are the Different Ways to Conduct Consumer Behavior Research?

Consumer behavior research is the most common and frequently implemented research in market research. It refers to the quantitative and qualitative research on the various actions taken by consumers to obtain, use, and dispose of consumer goods, and the decision-making process that determines these actions in advance. In addition to understanding how consumers get products and services, the study can also understand how consumers consume products and how they are disposed of after they are used up or consumed. Therefore, it is the basis of marketing decisions and is inseparable from the marketing activities of the corporate market. The study of consumer behavior is of great significance in improving the level of marketing decisions and enhancing the effectiveness of marketing strategies.

Consumer Behavior Research

Specific indicators of EMR (Oriental International Market Research Institute) consumer behavior research include:

1.Consumer awareness of product / brand awareness

2. Research on Consumers' Attitude and Satisfaction Evaluation of Products / Brands

3.

1,

The study of consumer behavior forms the basis of marketing decisions, and it is inseparable from marketing activities in the corporate market. It is of great significance to improve the level of marketing decisions and enhance the effectiveness of marketing strategies. It can support research in the following areas:

1. Brand image and brand management

Through consumer behavior research, in understanding the brand's popularity, purchase / use rate, loyalty, conversion rate, reputation and other indicators, understand the brand's image, status and evaluation of consumers' hearts, as well as product category image Based on the brand user's image, etc., a brand development strategy is formulated.

2,

Consumer Research, also known as consumer market research, is the most widely used field in market research, and it is also the most basic and major component of consumer product market research. It is a consumer product manufacturer, especially a consumer consumer product manufacturer. A market research conducted. Consumer market research refers to the use of various market research techniques and methods based on the market environment (politics, law, society, culture, technology), demographic characteristics, lifestyle, economic level and other basic characteristics. The research of groups' realization of their wishes and needs through the stages of cognition, attitude, motivation, choice, decision-making, purchase and use.

S & P Consulting's consumer research includes three aspects: consumer demand research, consumer behavior and attitude research, and customer satisfaction research.

Consumer demand research

Through survey forms and means such as questionnaires, interviews, discussions, discussions, observations, and realisms, comprehensive research is conducted on target consumers (including individuals and organizations) to find out the potential needs of consumers and help companies to properly position their products and target markets. Positioning to reduce corporate mistakes in product selection and market selection. On the basis of full investigation and research, further evaluate the attractiveness of potential markets, assess the competitiveness of enterprises in this market, and formulate corresponding marketing strategies.

Research on Consumer Behavior and Attitude

By studying the consumer psychology, consumer behavior, consumer demand, consumer motivation, consumer decision-making process and information acquisition channels of different groups of consumers for a certain type of product (or place), it can be used as an important basis for enterprise product market positioning and marketing decision. . Our consumer research model can help companies understand their consumers in depth, laying the foundation for product positioning, demand analysis and establishing core competitiveness.

Customer satisfaction research

Customer satisfaction research, also known as CSR (Consumer Satisfaction Research), is an emerging research technique in recent years. The purpose of this survey is to examine consumer satisfaction with the company's products and services, including important evaluation indicators such as satisfaction rate, customer loyalty, customer complaints, and referral rates by others. Usually, the survey is a continuous quantitative study. The survey methods used include

Consumer behavior research is the most common and frequently conducted research in market research. Since the establishment of EMR, he has conducted thousands of consumer behavior studies in various fields.

1. Daily necessities:

Washing powder / soap

shampoo

sanitary napkin

Baby diapers

Dishwashing liquid

Shower Gel

Toothpaste, toothbrush

Skin care products (cleansing milk, body lotion, etc.)

clothing

other

2. Food / beverage:

mineral water

Carbonated drinks

fruit juice

Snacks (crisps, sweets)

coffee

Alcohol (beer, liquor, wine)

Fast food (instant noodles)

Cooking oil

other

3. Drugs / Health Products:

Cold medicine

Stomach medicine

Dermatological medication

Sex drugs / sex health

Gynecological medicine

Health products

other

4. Household appliances:

air conditioning

refrigerator

TV set

washing machine

Rice cooker

home appliances

other

IT / Telecom Products and Services

Various Internet businesses

Various telecommunications services

Various mobile communication services

Various access terminals

cell phone

computer

other

Construction and chemical (wood flooring, paint, etc.)

Toys / Stationery

and many more

SMR consumer behavior research model.