What Is a Buying Center?

An important feature of industrial procurement is collective action. Except in rare cases, all individuals in the organization make all decisions in the purchasing process. In most cases, many people from different fields and with different identities participate directly or indirectly in industrial procurement. Various decisions about the process. In other words, a group makes decisions in industrial procurement. This group is called a decision-making unit or purchasing center, which refers to all individuals and groups involved in the purchasing decision-making process. Common goals and shared risks.

Purchasing Center

Right!

An important feature of industrial procurement is collective action. Except in rare cases, all individuals in the organization make all decisions in the purchasing process. In most cases, many people from different fields and with different identities participate directly or indirectly in industrial procurement Various decisions about the process. In other words, a group makes decisions in industrial procurement. This group is called a decision-making unit or purchasing center, which refers to all individuals and groups involved in the purchasing decision-making process. Common goals and shared risks.

Chinese name

Purchasing Center

Foreign name

Perchasing center

nickname

Decision-making unit

Member

Users, influencers, etc.

Purchasing center: The decision-making unit of the purchasing organization becomes the purchasing center, that is, the individuals and units used in the decision-making process of commercial purchase. The group includes actual users of the product or service, purchase decision influencers, actual purchasers, purchase decision makers, and controllers of purchase information. Marketing Principles Asian Edition Second Edition 102 pages

(Purchasing center) includes all members of the organization that perform one of the following five functions in the purchase decision process: user, influencer, purchaser, decider, and gatekeeper ).