What is the channel partner?

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channel partner is a third -party organization that helps distribute the products and services to the manufacturer to the final consumer. The partner receives the rights to sell and distribute the product and can add additional value through its own service set. The common brands between the two organizations are common, but the channel partner is not considered a manufacturer's subsidiary. Wireless service providers licensed the sale of their telephone equipment and plans for third -party sellers who specialize in electronics. These retailers start service for consumers and sell manufacturers' equipment. They can offer additional guarantee options or special promotions that the manufacturer does not offer to its direct customers. The exit and can help the customer solve problems with its service. However, a third -party seller does not provide the customer with a wireless service. The seller does not work for manufacturers, but often will advertise the manufacturer's brand logo side by side. This strategy of a common brand is designed toThe seller's places attracted pedestrian operation on the basis of a reputation of the manufacturer's name.

In relation to the channel partner, a third -party seller receives compensation, which is directly associated with the volume of sales, which is achieved by the manufacturer's products and services. The manufacturer receives increased penetration on the market because it is not always cost -effective to operate trades owned by a company. One of the risks associated with the channel partner is that a third -party seller will not process customers with the same level of service expertise. This gap Cbes bridged through the training of supplier employees, clear and brief expectations of the performance and agreement that determine some measurement of performance.

Another challenge with the partnerships of the channel is that third -party sellers often sell products for other manufacturers. These products are usually considered direct competitors. Third -party sellers of wireless phones and SLThe recruitment will usually contain several different brands. In the already strongly competitive sector, a customer who enters a third -party retailer has a greater control over which the company will choose. In addition, third -party dealer employees do not necessarily advocate one wireless wireless provider or do not have to adequately inform the customer of the company that gives them the service.