What is a customer base?

The customer base is a group of customers who could be operated by the company. Many people define this term only as consumers who are already patronizing the company, but others include any consumer with certain purchasing characteristics in this category, although this customer must still be convinced to enter the store or use the product. Within the larger group, the smaller subset of the customer base, which consists of loyal shoppers, also called repetitive customers. It is generally considered to be a necessary part of the business strategy for the conversion of customer base members to repeated customers, although not every company aims to expand the customer base itself.

There are many theories about how to build a customer base. These range from advertising to the provision of good customer services to special promotions. Customers who are attracted to the store by any mechanism are therefore potential consumers and therefore they can be treatedET as with part of the customer base. The challenge then becomes the Covincing of these customers to return.

repeated customers are usually the most important part of the company's customer base, because these customers are willing to consistently spend money in the store. These customers can also advertise the positive trade features and spread the name of the shop orally. Some types of businesses may not have customers who often buy on the device due to the type of product sold, such as large purchases such as television or computer. These businesses can benefit from customers who would repeat this experience without regret, even if they have not been buying again in this device for some time, because these customers often say other potential consumers about their positive experience.

Not all customer bases already exist, because not all businesses are designed to meet the need in the community. For exampleLad May Business offers a specific service with a certain appeal that creates a customer base that did not exist before, and provides people with a service they didn't even know they needed.

Thinking about customers as a united group with certain purchasing characteristics may not always be the best way to keep customers happy. Remember the customer is important, but to design a company that meets only the needs and expectations of the customer without any consumer standards, may not lead to the best business. Innovative business thinking involves the constantly changing perception of the customer's and the company's needs and to adapt the company's course to meet these goals.