What Is a Customer Base?

Real estate project planning is mainly based on project positioning. In the process of project positioning decision-making, a complete positioning system is formed by market positioning, function positioning, and identity positioning. Reconsidering the need for competition and profit avoidance, a differentiated positioning system is often formed.

customer group

Right!

Real estate project planning mainly revolves around

Analysis of the target customer group of the e-commerce industry market Under the economic crisis, the focus of domestic e-commerce convergence has clearly become the trend of the fastest-growing industry in China. The trend of online shopping has been achieved, and it is moving towards the popular and universal line. The number of Chinese netizens is 253 million temporarily ranking first in the world. The huge customer base seriously affects the future glory and business opportunities of e-commerce. But how to dig out and convert potential user groups from the huge netizen group?

Make the following analysis from customer behavior

Targeted customers:

Some user groups have clear consumer needs and reasonable purchasing behaviors; this part of the target group is mainly manifested by strong purchasing desires, determined purchase intentions, rational purchasing behaviors, mostly males, corporate purchases, and higher education levels. This part of the user often finds and filters the products they need through a search engine, then conducts a comparative analysis, and finally establishes purchase goals and conducts purchase behaviors.

Analyze customer groups and start from the side to capture target customers:

1. Information index:

The first characteristic of this part of the target group is that it will search and purchase product information by directly and accurately entering product keywords in information indexing platforms such as search engines.

Seizing this part of the user group can mainly use SEO, SEM and other precision marketing methods to communicate product information to the target customer group.

2. Information requirements:

The rationality and enterprise characteristics of the performance of some user groups are the largest in terms of information demand. Often they will find more product information through search and comparison on this to determine purchasing behavior.

Grasping this part of the user group can achieve the purpose of user conversion by providing a certain amount of product information to improve the visibility of the website and meet user needs, and make customers rely on the website from the side.

3. Shopping experience and website professionalism:

The overall performance of this part of the user group is still sane, so the purchase experience and professional performance of a website are the most basic factors that determine whether this part of the user group conducts the final purchase behavior.

Often they will use search engines to obtain a large number of product sales sources, and filter from them, it is best to decide the purchase behavior.

The goal is not very clear:

This part of the user group shows that the demand for a certain product is not very high, the consciousness needs but is not strong, these customers will pay attention to their needs ^[1]