What Is a Customer Value Chain?

Customer value chain analysis refers to the links and relationships that affect the increase or decrease of customer value in the process of purchasing and using such products or services. ^[1]

Customer value chain analysis

Right!

client

As a supplier company, you must constantly think about what measures you can take to continuously reduce the funds, time, and troubles that customers pay in various links in the purchase and use process. In fact, the customer value chain is a system that extends and expands from your product. The customer value chain includes seven links:

The customer value chain shows that the factors that influence customer decisions are diverse and price is important, but it is not the only one. In addition to price, every link in the value chain constitutes a combination of parameters that influence customer decisions. Therefore, sales managers must provide value-added services to customers based on various links in the value chain. The so-called value-added service is to continuously improve each link of the customer value chain. By continuously improving each link in the customer value chain, we create unique and irreplaceable enterprises (see the table below). ^[1]

Sun Yueyao. Brand Economics [M] .ISBN: 7-5058-4985-9 / F273.2. Economic Science Press, 2005.06 ^[1]