What is the customer's value chain?
Customer value string is a business concept that represents the creation of a value for the customer. It is similar to a supplier chain that maps the different phases of production and supply from raw materials to the sale of the final good user. The big difference is that while the supply chain often measures costs, the customer's value chain is based on an increase in the value for the end user. Further interpretation of the customer's value chain emphasizes steps taken to keep existing customers. From the purely supply chain point of view, the supply is a relatively small factor: it does not mean any tangible change in the bed itself and the cost of its own delivery network is relatively low. However, from the customer's point of view, the delivery value is high. Most customers do not have a device for transporting a bed and a delivery service; They would not be left to choose between a bed that would be unnecessary, spending the money for hiring a van with their own drive or stallprized high costs of picking up and transporting a third party.
The customer's value chain analysis includes disintegration at every step that contributes to the final customer satisfaction. The company can use such an analysis to identify all incidents when its activity contributes to this satisfaction. The company can then improve its position in two ways: to improve existing incidents to better satisfaction and finding new incidents where it could play a contributing role. For example, the manufacturer could take either the supplier of raw materials or a distributor to expand its presence in the value chain. It could also specify its production process to improve the quality of the goods.
Another responding value chain of the customer is to focus on steps that lie between the finished product and the customer. This tactic is designed to use existing customers rather than concentrate on marketingG and gained new customers. Examples of these steps include building good relationships with customers, for example through care and support after selling and offering discounts for repeated customers. Such an activity can even lead to existing customers to recommend products and manufacturers to friends and colleagues.