What is individual marketing?

One-to-One Marketing is a new variation of an old concept that is depending on the strategy for managing customer relationships (CRM), which focuses on personal interaction and investment in personal communication. While much attention is focused on mass marketing simply because it is so visible, individual marketing, also written as marketing 1: 1, has shown signs of revival in recent years.

While individual marketing can be a natural adaptation of a person's marketing, which is only one component of the entire strategy. Some companies, such as Amazon, are very proficient in the use of individual marketing concepts for market products. The company is doing this by watching what customers have looked at and what they bought, and then shows products based on this past history.

This type of marketing serves a number of important features. First, it gives the customer to know that he was noticed. Secondly, providing easy access to product typesThe niche showed interest, increasing the chances of sale.

Amazon disappeared the marketing concept of one-to-one, but rather promoted its use in software format. For years, small retailers have always taken care of their customers by anticipating orders, even choosing orders before the customer ever went through the door. Most good business owners understand that the customer can buy products for almost the same price from a number of different suppliers or retailers. Due to this level of competition, there is one way that suppliers can separate, in the area of ​​services. Having these interactions and appreciation of customers is the key to providing great customer services.

While the company owner does not have to put this exactly these conditions, marketing individual depends on data. It must be obtained, stored and used. In some cases, this could be through a formal, well organized process. But for mThis is done in business during everyday business and instinctive intuition.

As soon as the data is collected, marketing marketing will move to the promotional phase where the customer can be profiled to meet his needs more efficiently. While the profiling term has a negative connotation in some situations, this strategy can actually help the customer and the supplier by saving time, energy and money.

Finally, while all businesses are worried about the bottom line, success comes from customer care. If it is successful, a bridge that creates individual marketing between the client and the supplier