What Is a Geographic Market?

Geographic market segmentation (geographic segrnentation) refers to segmenting the market according to the geographical location of consumers such as countries, regions, cities, rural areas, south, north, etc. This is a traditional market segmentation approach. Modern marketing still regards geographical factors as an important criterion for market segmentation. Consumers in different geographical locations have different needs and preferences due to the influence of local geographic environment, climatic conditions, social customs, and traditional habits. The response is also different. ^[1]