What is a gross rating?
Gross Rating Point (GRP) is a statistics used to express the number of people achieved by advertising campaigns in a given medium or in a given period of time. It is one of many statistics that advertisers use to explore how well their campaigns work. In addition, it is to decide how, where and when it advertises to address most people. The first is to identify the target audience and determine what percentage of this audience see advertising known as reach. The second part is the number of times the audience sees material known as frequency. People will find a gross assessment by multiplying frequency reach. This is the result of the census Opportinits for exposure over time. For example, if the company broadcasts advertising during four different episodes of the TV show, it is considering the number of people in the target demographic viewing of the show every night and adding them together to find reach. This is multiplied by the number of times it has been shown that the AD is determined by the gross evaluation point.
The larger the media vehicle, the greater the range. This can in some cases balance a limited frequency. From the perspective of advertising companies, advertising can be 80% of the target demographic five times, better than one of the demographic 20 times. This is an important consideration to consider when evaluating the point of gross evaluation and the relative success of the advertising campaign along with other metrics used to analyze advertising success.
Advertisers want to achieve as many target demographic groups as possible, how to often find people with their products and advertising campaigns. As an assessment of how well the advertising campaign worked, one of the metrics used is a rough rating. This statistics can be used to compare the campaign with other campaigns for the same product as well as campaigns for competing products created by other companies. If the gross evaluation point is high and relative yields are low, it indicates that something about the campaign of the non -working campaignis.