What is a hard sale?

Hard sale is a sales tactic that is characterized by strong and aggressive. The term "hard sale" appeared in the 1950s. This technique is in significant contrast with soft sales, in which the course for the product tend to be less straightforward and the consumer is not under pressure to make a purchase. Many studies have been conducted on the efficiency of hard sale and the conclusions seem to differ. Some consumers react well, while others do not, and some cultural factors appear to play a role in whether someone feels comfortable with hard sale. In advertising, hard sale is obvious, straight and strong. It projects a clear message and avoids circuits and focuses on pushing the product to consumers to convince them that they need and want to buy the product. Hard sales on television and radio can contain quick speaking, high volume and generally blunt style. In the press, there is a hard sales for a simple message with a high impact.

Sellers are also involved in hard sales. Car sellers and real estate agents are particularly notorious about their hard sales tactics, including indicating that the offer or promotion will end soon, which is pushed by consumers that they should immediately make a purchase or risk loss. Sellers of all product types use similar tactics that often focus on fast sales landing than the consumer has a chance to fully consider buying. Consumers can sometimes use this to their benefit by leaving or threatening to leave, forcing the seller to drop the price or make other concessions to conclude an agreement.

Hard sales can be seated for some consumers. Some consumers prefer research and conducting their DUE diligence and may want to talk to the seller without pressure while exploring their possibilities. These consumptions may not respond positively to pressure because they do not want to feel ntaught to make a purchase. Other consumers consider this sales tactics less undesirable and may be absolutely willing to go with hard sale; Some very subtle consumers can even manipulate hard sales techniques for their advantage to get a better solution.

The term "hard sale" is also used with a link to consumers. If the consumer looks as if she or he is demanding and can be difficult to make sales, the consumer can be referred to as a hard sale. For sellers, hard sales are frustrating because they often eat a lot of time before they buy something, or sometimes without buying anything. This can issue a seller of loss of commissions and bonuses.