What Is a Sales Territory?

A sales area is a group of existing and potential customers assigned to salespeople, sales departments, distributors, and distributors over a period of time. The sales area is referred to as the "customer base".

Sales area

Sales area goals: The goals to be achieved must be clear and as digital as possible. Sales area boundaries: Clear boundaries of sales areas to avoid duplication of work and business friction. Sales area

Feasibility: The goal must be achieved within a period of time through hard work. Challenging: Goals should be achieved with effort. Specificity: The goal should be as digital and clear as possible.

The following goals are usually set:

1.Select the control unit

The sales area is usually divided by geographical area and trade area. Trade area

The strategy of regional market operations has always become the main way to determine regional sales distribution on many occasions. When making regional market strategy decisions, we must consider the following points as the key points:

From current situation analysis to goal setting: Before setting goals, you must first grasp the current situation of the area in which you are responsible; set attack targets; use sales maps to visualize operations; market segmentation; adopt promotion strategies or pull-up strategies; Competitors' strategies must not be delayed; efforts to open new customers cannot be lax; competition with factors other than price; clear activity goals; discover new opportunities within range. ^[1]