What Is a Strategic Customer?
Customer strategy is the company's overall grasp of how to establish and manage customer relationship goals and ways to achieve them. Generally speaking, strategy refers to a major, global or decisive plan.
Customer strategy
Right!
- Chinese name
- Customer strategy
- Core element 1
- Customer understanding
- Core element 2
- Customer competition
- Core element 3
- Customer attractiveness
- Customer strategy is the company's overall grasp of how to establish and manage customer relationship goals and ways to achieve them. Generally speaking, strategy refers to a major, global or decisive plan.
- the core element
- A customer strategy should include at least the following four core elements.
- 1. Customer understanding
- The core of customer strategy is to decompose the customer group into subdivision customer groups that can be effectively managed, and then form a reasonable customer relationship portfolio structure. For each customer segment, the company should consider the commonality of customer demand for products and services, and then subdivide it into the demand for each product and service.
- Customer competition
- In a highly competitive market environment, an effective customer strategy must be able to serve the competition. Enterprise competitiveness should be reflected in: not only maintaining the original customer share, but also gaining some new customers; at the same time, it can optimize the structure of customers, eliminate unqualified and inferior customers, and win and retain high-quality customers.
- 3. Customer attractiveness
- Cultivating customer loyalty and establishing a strong emotional bond to form a direct appeal, while also forming a word-of-mouth indirect appeal is also very important, because it will be able to maintain and extract greater customer value through cross-selling and upgrading One of the important factors is also to find quality customers as much as possible and attract quality customers from other profitable companies.
- 4. Customer management capabilities
- Every employee of an enterprise should actively provide services to customers, instead of merely classifying them as the responsibility of the customer service department. As an organic whole, the enterprise must build a strong and comprehensive customer service and management system.