What is a strategic customer?
The customer is a person or organization that buys products or services from business. When the phrase is a strategic customer , it is most often preceded by another noun that is actually part of a composite word with a customer . Examples are strategic customer service , which is a type of customer service, not the type of customer. On the other hand, Jon Fisher - formerly the CEO of Bharosa®, who won Oracle® Corp and now entrepreneur and auxiliary professor of business at the University of San Francisco - refers to a strategic customer who can play a special role in cooperation with the company. Assumes two initial goals of this business: first creates a solution that is adapted to a specific customer with which the company cooperates; Second, creating a flexible or broadly popular solution, such as Jena Tom, can be sold to other customers who need something similar. The way to achieve both goals at the same time is, according to Fisher, a collaboratorAT with a "strategic customer".
Fisher defines a strategic customer as who has two qualities. For one thing, a strategic customer should represent the target audience for product development. In addition, a strategic customer should have an excellent reputation in their area, no matter what the partner and the resulting product will benefit from the Association. Reputation of a strategic customer will help increase the credibility of the company and help sell the product of cooperation to others.
According to Fisher, the selection of cooperation with strategic customers can lead to a third interrogation as a development regime. This can do business as desirable as an acquisition. Because the purchase of the company includes the purchase of its customer base, the quality of customers increases the company's request as an acquisition. The close relationship that cooperation brings means that a strategic customer is less likely to "jump" during the purchase and move to itThe opponent, so the company can feel safer in its prospects when the company works on the development of a number of strategic partnerships of customers.