What Is an Add-On Sale?

Add-on goods are not a separate concept, they appear at the same time as the main product as a set of concepts. The definition of additional goods is the benefits other than the core benefits that consumers obtain after purchasing tangible products or intangible services. Consumers must pay a certain cost while obtaining additional goods. This concept originally came from Vicki G. Morwitz, Eric A, Greenleaf and Eric J. Johnsona literature on Partitioned Prices. They divided prices into base prices and surcharges. The basic price corresponds to the main product and the additional cost. The corresponding is the additional product. The main product and the additional product are a set of relative concepts. They only appear after the consumer completes the purchase of a product and needs to purchase another product. Expand its functions or services, and decorate the appearance. The first product purchased by the consumer is defined as the main product, and the second transaction that accompanies the purchase of the main product is an additional product. The products that consumers have the intention to purchase must be malleable.This attribute determines whether this product can become the main product and whether there is a corresponding additional product.The attributes of the additional product must be related to the main product. At the same time, it is useful to supplement, strengthen or upgrade the main commodity functions.

Additional goods

Add-on goods are not a separate concept, they appear at the same time as the main product as a set of concepts. The definition of additional goods is the benefits other than the core benefits that consumers obtain after purchasing tangible products or intangible services. Consumers must pay a certain cost while obtaining additional goods. This concept originally came from Vicki G. Morwitz, Eric A, Greenleaf and Eric J. Johnsona literature on Partitioned Prices. They divided prices into base prices and surcharges. The basic price corresponds to the main product and the additional cost. The corresponding is the additional product. The main product and the additional product are a set of relative concepts. They only appear after the consumer completes the purchase of a product and needs to purchase another product. Expand its functions or services, and decorate the appearance. The first product purchased by the consumer is defined as the main product, and the second transaction that accompanies the purchase of the main product is an additional product.

The products that consumers have the intention to purchase must be malleable.This attribute determines whether this product can become the main product and whether there is a corresponding additional product.The attributes of the additional product must be related to the main product. At the same time, it is useful to supplement, strengthen or upgrade the main commodity functions.

Additional goods, also known as the additional benefits of goods, refer to the services, conveniences, and all intangible things that can be measured by value during the sale and use of goods. They are not the goods themselves, they are intangible, but additional goods can help consumers get more convenience, security, honor and so on when buying and using goods. For example, when a car manufacturer sells a car, it also establishes a repair network to the place where consumers are most accessible. Buyers of the car will have a sense of convenience and security. When you get a car, you also get an honor. Modern market competition does not lie in what companies produce in their factories, but in what they can add to their products, such as packaging, services, advertising, customer consulting, financing, delivery, warehousing, and people's attention. Other values. Therefore, additional goods are the main content of product differentiation and competition.