What is a widespread product?
Augmented product is a product with other features and services that interpret it aside from similar competitors. Companies are expanding their products to increase revenue and can create additional streams of income in the process depending on the types of the products and services they offer. Consumers may prefer to choose an increased product if they have the option, which gives demand to manufacturers to continue adding innovation to their products to capture and attract consumers' attention.
The basic product can be something like a computer. The manufacturer can add functions such as warranty, customer support, club membership or accessories that come with a computer such as a notebook or keyboard case. Computer manufacturers have a number of manufacturers who create similar quality products that work in a similar way, and consumers can distinguish between different offers on the basis of an extended product package.
Consumers weighing a selection of an intermediatecan choose the one with more apparent benefits, such as a laptop that comes with the case and annual support plan. It is also possible to induce consumers to pay more by means of use of an extended product, as the consumer could feel that other features would make a better solution. Consumers consider these options as a values and can interact with the product and marketing much differently depending on the level of available functions.
The cost of creating an extended product may vary. Small, cost -effective measures can often contribute to retail price, which makes it a good trade for manufacturers, albeit not necessarily so good for consumers. Some packages of extended products rely on the fact that few consumers will take advantage of the benefits of additional function. For exampleAzník and therefore the cost of towing should remain low.
Marketing departments cooperate with teams for developing products to decide how to develop new products and what types of features it offers. The team may have proposals for accessories that feel they could add to value, and traders can use focus groups and other consumer studies to collect data. They can also create product levels where consumers can choose from low, medium and high prices with multiple features in every step. This can emphasize the advantages of the extended high -scale product by showing consumers what they get at the cheap end of the spectrum, such as a computer with a very low ram or a car with only minimal functions.