What Is an E-Business Service?
E-commerce services refer to the services provided for e-commerce applications, that is, the services of e-commerce applications for institutions or individuals. Specifically include: software services (such as e-commerce ERP \ e-commerce CRM, promotional software, product management tools, etc.), marketing services (such as precision marketing, performance marketing, viral marketing, email marketing, etc.), operational services (such as generation operations, customer service Outsourcing, etc.), warehousing services (e-commerce warehousing, logistics services, etc.), payment services, etc.
E-commerce services
- Chapter 1 Entering E-Commerce Services 1
- Learning Objective 1
- Task Book or Role Playing 1
- 1.1 Overview of E-commerce Services 1
- 1.1.1 E-commerce services and related concepts 1
- 1.1.2 E-commerce service industry and service industry e-commerce 1
- 1.2 Development of e-commerce services 2
- 1.2.1 The rise of e-commerce services 2
- 1.2.2 Development Status of E-commerce Service Platforms 3
- 1.2.3 Development Status of E-commerce Support Services 4
- 1.2.4 Future Development Trends 7
- 1.3 The role and impact of e-commerce services 9
- 1.3.1 Promote the development of e-commerce 9
- 1.3.2 Promoting Enterprise Growth and Innovation 9
- 1.3.3 Broadly reduce transaction costs 10
- 1.3.4 Enhance Enterprise Competitive Advantage 11
- 1.3.5 Driving the Development of Related Industries 12
- 1.3.6 Promotion of employment and entrepreneurship 14
- 1.4 Emerging New Commercial Civilizations 15
- 1.5 Case Alibaba Group's "Ten Years of Evolution" 18
- Question 21
- References 21
- Chapter 2 Knowledge about E-commerce Services 22
- Learning Objective 22
- Task Book or Role Playing 22
- 2.1 Professional division of labor 22
- 2.1.1 Division of Labor
- 2.1.2 Smith's Theorem and Younger's Theorem 23 Catalog of E-commerce Services 2.2 Transaction Costs 24
- 2.2.1 Concept of transaction costs 24
- 2.2.2 Coase's Transaction Cost Theory 25
- 2.3 Service, Service Economy, Service Industry and Modern Service Industry 26
- 2.3.1 Service 26
- 2.3.2 Service Economy
- 2.3.3 Services
- 2.3.4 Modern Service Industry 35
- 2.4 Service Outsourcing
- 2.4.1 Concept of Service Outsourcing 37
- 2.4.2 Classification of Service Outsourcing 37
- 2.4.3 Information Technology Outsourcing and Business Process Outsourcing
- 2.5 Bilateral markets
- 2.5.1 The concept of a bilateral market 39
- 2.5.2 Characteristics of bilateral markets 39
- 2.5.3 Classification of bilateral markets 40
- 2.6 Life Cycle 41
- 2.6.1 Product Life Cycle 41
- 2.6.2 Industry Life Cycle 42
- 2.7 Business Ecology 44
- 2.7.1 Concepts of Business Ecology
- 2.7.2 Characteristics of the business ecosystem 44
- 2.8 Emerging Concepts and Theories 46
- 2.8.1 Long Tail Theory and Niche Markets 46
- 2.8.2 Crowdsourcing 47
- 2.8.3 Free Economy
- 2.8.4 Light Company 51
- 2.8.5 Wiki Economy 51
- 2.9 Case 52
- 2.9.1 Case 2-1 Gold companies: mobilizing the world to find gold 52
- 2.9.2 Case 2-2 Boeing: Building an Aircraft Like Building a Block 53
- 2.9.3 Case 2-3 Computer Agents: Letting Employees Share and Dominate 54
- 2.9.4 Case Discussion
- Question 56
- References 57
- Chapter 3 E-Commerce Service System and Business Ecology 58
- Learning Objective 58
- Task Book or Role Playing 58
- 3.1 E-commerce Service System
- 3.2 E-commerce service platform 59
- 3.2.1 The role of e-commerce service platforms 59
- 3.2.2 Classification of E-commerce Services
- 3.2.3 E-commerce transaction services
- 3.2.4 E-commerce business process outsourcing services
- 3.2.5 E-commerce Information Technology Outsourcing Services 63
- 3.3 E-commerce Support Services
- 3.3.1 Electronic Certification Services
- 3.3.2 Electronic Payment Services
- 3.3.3 Modern Logistics Services 65
- 3.3.4 Other support services
- 3.4 E-commerce Ecosystem
- 3.4.1 Concepts of the e-commerce ecosystem
- 3.4.2 Types of e-commerce ecosystems
- 3.4.3 Features of the E-commerce Ecosystem 67
- 3.4.4 Structure of the E-commerce Ecosystem 67
- 3.4.5 Evolution of the e-commerce ecosystem 68
- 3.4.6 Research on E-commerce Ecosystem 70
- 3.5 Case Study 73
- 3.5.1 Case 3-1 The composition and evolution of Alibaba's e-commerce ecosystem 73
- 3.5.2 Case 3-2 Three typical ecological phenomena in the Taobao ecosystem 75
- Question 77
- Reference 77
- Chapter 4 E-commerce Service Products and Profit Models 79
- Learning Objective 79
- Task Book or Role Playing 79
- 4.1 Typical E-commerce Service Products
- 4.1.1 Transactional E-commerce Service Products
- 4.1.2 Service Outsourcing E-commerce Service Products 80
- 4.1.3 Technical service e-commerce service products 81
- 4.1.4 Payment e-commerce services
- 4.1.5 Logistics Express E-commerce Service Products 83
- 4.1.6 Certified E-commerce Service Products 84
- 4.2 Profit Model of E-commerce Services
- 4.2.1 Membership Fees 86
- 4.2.2 Online Advertising
- 4.2.3 Transaction Commissions
- 4.2.4 Search Auction Rank 88
- 4.2.5 Other profit models 89
- 4.3 Double-Layer Operating Structure in E-Commerce Services
- 4.4 China Shipping Container Lines Selects GT Nexus to Improve Enterprise E-commerce Services 90
- Question 90
- References 90
- Chapter 5 Electronic Commerce Service Technology 92
- Learning Objective 92
- Task Book or Role Playing 92
- 5.1 SOA-based E-commerce Service Platform Architecture 92
- 5.1.1 Definition of SOA
- 5.1.2 Elements of SOA 93
- 5.1.3 The Role of SOA-based E-commerce Service Platforms
- 5.2 Typical E-commerce Service Application System and Technology 95
- 5.2.1 Inter-Enterprise E-Commerce Service Application System 95
- 5.2.2 Online Retail E-Commerce Service Application System 96
- 5.2.3 Online payment system 96
- 5.2.4 Personalized Recommendation Techniques
- 5.2.5 Product Intelligent Search Technology
- 5.3 Emerging E-commerce Service Technology
- 5.3.1 M-commerce 100
- 5.3.2 Software as a Service (SaaS) 105
- 5.3.3 Cloud Computing
- 5.4 Case Study Typical Cloud Computing Platform 110
- Question 115
- Reference 115 [2]