What is an effective reach?

Effective range is a value that indicates a percentage or number of people looking or read advertising. This term is often used in a number of industries and for different types of media, so television ads, magazines and websites can be compared to their “reach”. These values ​​can be expressed with respect to the entire population that can view advertising or a more specific segment or target audience. For measuring the success of the campaign, the effective range of advertising, as well as the frequency with which the specific segment of the audience concerning advertising, is important. This often depends on the number of people watching a particular medium in which advertising can be told. For example, the TV program monitors a limited number of People and the larger the audience for the show, the greater the effective range of ads broadcast during this program. This explains why it shows with higher ratings that indicate the number of viewers, companies can often charge more for time as advertising because the range of these ads is effectivelylarger.

different metrics can be used to evaluate and consider the effective range of an advertising campaign, often depending on the type of media used. For example, magazines and newspapers are usually measured according to the subscription rates and the number of problems sold outside them. The website can have an effective reach based on the number of unique interventions that the site receives daily, indicating people who see the site every day. Like television advertising, a higher number of subscribers or visitors indicates a greater range of reach, and therefore advertisers are often willing to pay more money for advertising with these services.

While an effective reach is an important indicator of how well the advertising campaign can perform, the frequency of observed ads is also essential. Studies have shown that three views of one commercial or AD may be required for potential consumer. This means that many companies are looking for an effective rangein a certain demographic and frequency with which this range is achieved. Advertising, which addresses one million people for one -off, may eventually be less effective than an advertisement that addresses 500,000 people on three occasions. Although there are exceptions to this general rule and advertisers still pay a lot of money to address a massive audience.