What is the alliance brand?

Brand Alliance is a business strategy that includes a deliberate process of joining two or more established brands in a particular attempt to attract consumers' attention, thus increasing the chances of getting more sales for all participating companies. This type of business alliance can be configured in several different ways, with three approaches: brand licensing, cross marketing and cobranding. This includes the location of two similar businesses under the same roof. The idea of ​​this approach is to save money on the building space while allowing consumers to enjoy a wider selection without having to go to several different stores. Fast food chains used this approach efficiently and located two or more restaurants in the same building. Consumers can then choose between different food offers without having to go to a separate restaurant.

brand licensing is another approach to creating a brand alliance. In this scenario one afterDnik gets the rights to use a well -known brand owned and used by another company. This strategy helps to combine the names of two businesses in consumers' minds and allows both to benefit from common use. In general, a company trying to use the brand will pay a license fee and possible license fees for any generated sales.

The third common approach to creating a brand alliance is known as Cross Marketing. Here, two or more companies decided to promote each other in their marketing campaigns or create a joint marketing campaign that allows them to associate resources and expand their prospective consumer base. A common example is the use of ads that apply to the products offered by each company on Another.

For example, jeans and footwear manufacturers can create ads that promote a specific shoe design with jeans. Similarly, the NEAL manufacturer canCoolic drinks to cooperate with the confectionery manufacturer to create printing or online ads that support the consumption of these two products together. The idea is that consumers who enjoy one product will be more open to try the other product, allowing both two bases to integrate or cross and generate more sales for both companies. When the sales increase, the brand's alliance is considered a success and is likely to be repeated in subsequent advertising campaigns.