What is the brand?

The brand's experience is a term used to describe the overall impression of a potential brand consumer. There is no physical entity that can be identified as a brand experience. The term concerns the overall experience of the brand that can come from advertising, actual use, report or other interactions with the brand.

The brand brand in different situations creates a type of profile full of feelings and attitudes about the brand in the mind of a potential consumer and helps consumers psychologically predict what items are probably like. It is therefore a highly valuable concept for branded items manufacturers, as handling this experience can bring higher profits.

In order for the brand to be strong, it must represent a clear and unified experience. For one, this means that the items associated with a brand must seem to work as advertised, because the use of the product should not be contrary to expectations. Other means that the brand must not try to wrap in an experience too muchAM, because a complex experience is likely to dilute in the mind of a potential consumer. It is often assumed that the most successful brands have a sharp and unique brand experience to focus through all exposure paths.

In many cases, brand experience is related to marketing and advertising, which often try to strengthen the brand and thus the product with meaning by presenting it with information and pictures. Techniques such as branding of brands can only be manipulated more gently, or by creating sales displays that give a certain feeling. Anything related to the brand can affect this experience, making it difficult to control the resulting meaning in the consumer's mind.

One of the problems with the idea of ​​rand is that there is no reliable scale according to which they measure them. A negative or positive cuddly can be obtained when examining potential consumersIt will appreciate experience, but it is much more difficult to find out what specific emotions, intellectual thoughts and feelings are associated with the brand. Although it is clear that such a thing as a brand experience is not always easy or even possible to use its existence in a productive way.

The final goal of manipulating the experience of the brand is to influence the behavior of potential consumers. In some cases, this means buying a product, but in others it may mean that he simply knew that the brand existed. For example, some companies with products that are not commonly consumed directly, such as aircraft or computer chips try to adjust the experience with the brand. So it is clear that having a positive brand evaluated can be good for society.