What is a breakthrough thinking?
breakthrough thinking is a type of structured problem solution that is halfway between free association and brainstorming, and planned approaches to finding new solutions through the controlled determination of goals and creative experiment and error. Businesses are trying to use breakthrough thinking to gain a competitive advantage over their opponents or develop new products and services to make profits to a new level. The basic motivation is to find dramatic solutions to overcome current restrictions instead of increments. Cicero, a well -known Roman philosopher, 100 BC, later described the principle as "afflatus" or inspiration that was considered a divine gift from the gods. 20
In the last decades 80 and 90. The Western business culture has often supported the type of group solution known as brainstorming, which was considered a way to come up with revolutionary thinking methods outside the current organizational structure and procedures. Customers were often consulted in this process to find out what they think of potential new products or ideas. The problem with the methodology was that it turned out to be too vague and unstructured. The ideas were either too radical to propose and implement, or on the basis of current knowledge that would lead to only small and rather average registers without being. Customers often did not have any valuable entry because they were asked to speculate on things that the company had not yet done and that did not fit into their standard operational procedures (SOP).
When analyzing the results of disorders in the use of brainstorming were attentiveNY three main shortcomings in the process. Individuals in groups tend to develop less efforts to come up with ideas than they would be by the effect known as social loaves. The pressure of peers in the group also suppressed the level of radical solutions to the problems that would come to mind but were not designed, known as the detention of evaluation. Blocking of production was another significant restriction, dominated by a small number of individuals and blocking others in actively participating.
Access breakthrough thinking attempts to bypass all these failures by defining limits and then supporting innovative thinking based on these limits. First of all, it identifies the well -known problems that are serious for business, but rarely discussed openly due to corporate culture or perceived hopelessness of changing the situation, such as the main cause of customers' complaints. Further depersonalizes the discussion by focusing exclusively on known business eccentricity to collect new findings like how SP products canOlečnosti use some customers in an unexpected but beneficial way. To avoid blocking production, groups size is limited to four individuals where a mixture of people is selected based on the probability that everyone will participate in the discussion.
Defining breakthrough parameters is the first specific steps to make any progress. It is the assumption that the problem is unique, so instead of old solutions will be sought new solutions and are looking for the basic cause of the problem. Think about the boundaries of the current problem estimated what happens when it is resolved and how it will change business in the future, is also considered to be helpful when accepting with a sudden realization that will actually work. The whole process is also based on ensuring that there is precise information in advance and that everyone is involved in finding a solution. It is also important to determine the terms for implementation, or breakthrough thinking has a way to drift back to brainstorm without specific end hry or targets in sight.