What Is Customer Attrition?

Due to the implementation of various marketing methods of enterprises, the phenomenon of customer and enterprise suspension of cooperation is customer churn.

Customer churn

Today, with the increasingly mature marketing methods, our customers are still a very unstable group, because their market-driven levers are still biased toward people, feelings, and rationality. How to improve customer loyalty is a problem that modern marketers have been discussing. Changes in customers often mean changes and adjustments in a market, and accidentally even cause a fatal blow to the local (regional) market. This phenomenon is prominent in the prescription products of pharmaceutical companies. A hospital achieves a certain amount of sales by a representative, but after the medical representative leaves, the decline in sales is obvious. If you are company

One. Ten notes when entertaining customers ^[1]

To effectively prevent the loss of new and old customers, information management can be adopted.

Question	Singapore Airlines Enterprise Management Platform Solution
There is no complete customer profile record, and if it does, it is not updated frequently	Comprehensive customer profile: 1.Basic information, customer classification information, contact records, customer contact files, quotation records, current orders, accounts receivable, sales expenses, first order date, last order date, cumulative sales, sales gross profit, average Purchase cycle, estimated next purchase date, etc .; 2. Customer classification statistics: according to the province, city, customer type, customer industry, customer level, customer source, etc .; various statistical indicators: according to cumulative sales, cumulative orders, cumulative sales gross profit, etc .; Copy and print.
The customer did not contact in time and follow up	Workbench automatically reminds: 1. Customers to be contacted today; 2. Customers to be contacted tomorrow / this week; 3. Customers who have not contacted after the due date.
The loss of old customers was not found in time and no one paid attention	Workbench automatically reminds: 1. Customers who have recently placed orders; 2. Overdue customers who have not purchased; 3. Lost customers over the years.
Customer dynamics are unclear	Workbench automatically reminds: 1. New customers; 2. Updated customers; 3. Customers who have recently lost orders; 4. Current contract customers this month / quarter / year; 5. Current customers who signed a new contract last month / last quarter / last year.
Only a few of the potential customer information were reported to the company, and the follow-up situation was unclear	Leadership grading filing: Sales stage or status, customer level, last contact date, etc.
The salesman has no detailed work records during the work, and the transfer after leaving is simple, resulting in a double waste of labor costs and customer resources	Sales Team: Management Based on Marketing Process -Quantitative: Set workload indicators, query and analyze statistics in a timely manner 1. History of each customer's contact and visit; 2. Historical records of daily contact visits by salespersons. --Quality guarantee: find problems, provide timely guidance, and improve work quality 1. Effective contact records; 2. High quality and high value contact records; 3. Unsuccessful contact records; 4. Success rate analysis; 5. Analysis of loss rate.

Contemporary enterprises should strengthen their management, marketing, and marketing concepts in a targeted manner. From the perspective of rational strategic thinking, think more about customers, think about their own employees, think about their own product development. The first problem in some companies' work.