What is a copy of a direct answer?

There are a number of different convincing techniques used in advertising copywriting, but one of the most aggressive techniques is called copying direct response . A copy of the direct response is designed to provoke an immediate reaction of the recipient, which often led to an immediate action such as cash donation, telephone call or visited website. It is important to create a need for a need for a potential customer or client. Once advertising is over or advertising has been read, another logical step is to take some steps. TV commercial or radio spot using a copy of a direct answer almost always begins with attention. For example, the siren may sound in the background or voice volume will be noticeably higher than the current program. Advertisers have only a few seconds in which they can generate interest, so it is important to attract the attention of the audience from the very beginning. Copywriters often use the live language and commanding the "second person who" exceeds the product or service directly to listeners.

A copy of a direct response is significantly different from a standard information copy that many businesses use for advertising. Standard furniture advertising could read "Welcome to Smith Brothers furniture. We serve anytown in the US for more than 50 years and invite you to look at our sofas, beds and chests of drawers." Although this type of copy can help introduce business trade to newcomers, many listeners can tune it.

script using a copy of a direct response for the same company would be as follows: "Smith Brothers furniture is based on business next month and need your help! Call the number on the screen and find out more about our sacrift price! The door is closing forever so call this number!"

The key to an effective copy of a direct reaction is an easily remembered command to accept a reasonable action. Charity organizations often use a copy of a direct reaction, for examplee to urge immediate gifts. Evocative photographs of the suffering of children can appeal to the emotions of a potential donor, while the narrator reminds him of the immediacy of need. Contact information is generally repeated several times, which is a standard practice in direct response. Effective direct response advertising can generate a large number of potential customers for the advertiser, which builds professional copywriters capable of producing high -quality scripts in high demand.