What is the placement of the product?

Imagine this scene in the movie: The hero drinks a bottle of soda when the villains go masked as delivery men. The hero jumps into his sports car, followed by persecution. They finally hit the delivery car into the café and give up the hero.

There is a reason why the hero Pepsi, Padouchy managed the federal express truck, and the scene of the accident was Starbucks. This reason is called the placement of the product and is more common than it could believe. The placement of the product is an advertising technology in which companies pay a fee or provide services in exchange for significant display of their products. It is mainly used in connection with the film industry, although other places such as concert halls, congress centers and high -ranking night clubs can also agree to some form of product location.

One infamous example of the placement of the product appeared in Steven Spielberg et . Originally extraterrestrials were to be lured from hiding by tracking tracksY chocolate candies M&M. However, a company that produces M & MS did not want to have its product associated with an unproven and potentially uninstated film. The competing company agreed to provide similar candies called Reese's Pieces . The film has become a huge financial success and the placement of the product significantly increased the sale of Reese's pieces.

Using the product's location in movies has proven to be controversial. Some filmmakers see the practice of placing the product as too commercial. Others, especially those who have serious budget limitations, welcome any company who is willing to invest money in exchange for the placement of the product.

The debate often focuses on the need for a product of a particular brand in the scene. In our hypothetical sequence of Chase, the use of one federal truck Estslib the cover of a bad guy. Place fleet of federal express trucksOn the street, however, it can be an obvious case of the placement of the product and considered too commercially motivated.

Despite the debate between artistic integrity and practical commercialism, there is no doubt that the placement of the product is in most cases effective. Film may not even be aware of all the examples of the product placing in the average Hollywood film, but they may remember enough details to increase sales after this. If nothing else, the company benefits from using their brand or logo in connection with exotic location or exciting action sequence. For example, if James Bond fires the Coca-Cola display, the audience will remember this sequence long after the film.