What Is Service Innovation?

Service innovation is to make potential users feel brand-new content that is different from the past. It refers to the transformation of new ideas and new technical means into new or improved service methods.

Service innovation

(Basic definition)

From an economic perspective , service innovation refers to economic activities that increase the added value of tangible or intangible "products" through non-material manufacturing methods. This kind of activity

Service innovation is to make

In order to make users feel new services, it is required to provide additional services, make huge changes to the service delivery process, or gradually improve existing service packages and service delivery processes. It is also possible to simply change some components of the additional service or change the service positioning compared to competitors. There are two types of service innovation: radical and gradual: radical. It is new to the world and to the market, developed through certain steps in the new service cycle. There are three types: major innovations, innovative services, and new services. ,Progressive. Progressive innovation is usually a small adjustment to the composition of existing services. There are three types: service extension, service improvement, and style change.

There are five ways for service innovation: Comprehensive innovation, with the help of major breakthroughs in technology and changes in service concepts, to create brand new overall services. Its proportion is the lowest, but it is often the driving force for service concept innovation. Partial innovation, the use of small inventions, small innovations in service technology or through the elaboration of sophisticated service concepts, to improve the original service or have characteristics that are different from those of competitors Image reconstruction is to serve enterprises through change

By service area or scope

First, by industry

Service innovation should grasp the following aspects

1. Focus on the right

1. Misunderstanding of service concept being alienated

Although we have bid farewell to the era of the shortage economy and entered the buyer's market era, the concern about product quality in the era of the shortage economy has become a kind of thinking inertia. It has been brought to the buyer's market era. Merchants can timely handle quality complaints and provide thoughtful maintenance services. The media praised some manufacturers for their good service. Under the misinformation of public opinion, consumers' understanding of service has stepped into a misunderstanding, taking "after-sales maintenance" as the sole or main content of service. Some very powerful manufacturers are not working hard to improve product quality, and they are making efforts to ensure after-sales maintenance services, and they are called "service cards". This concept of service has been alienated, leaving its original meaning. . In any case, repairs caused by quality problems are not "service" in essence, but "interference". Although we are not able to completely eliminate this "repair" at the moment, it is neither the real service required by consumers It is not the correct service direction pursued by manufacturers. Therefore, service innovation should step out of this misunderstanding and establish the concept of "big service".

2. Misunderstanding of serving customers only

The company's employees provide services to customers, and the quality of service comes from the combination of factors such as the company's employees' respect for customers and the appropriate personalized service. For enterprises, providing quality services to internal customers is the basis for motivating employees to provide customers with quality services, so that they are comfortable and satisfied, and it is more likely that they will provide quality services to customers. High-quality services can increase the value and satisfaction of customers in their perception, increase the possibility of turning back, and win customers. Today's enterprises unilaterally emphasize that it is not enough for employees to provide quality services to customers.Employees are the owners of the enterprise, the most valuable assets of the enterprise, internal customers of the enterprise, and providing quality services to internal employees, which can improve employees' service awareness and attitude. , Knowledge and skills, correspondingly improve the service quality perceived by customers, and improve the company's market reputation and economic benefits.