What Is Service Product Management?
Product management, (English name Product Management), is the management of a certain company (may be products, product lines, services, brands, segments, etc.) as a virtual company, the goal is to achieve long-term customers Satisfaction and competitive advantage.
Product management
- Product management, (English name Product Management), is a part of the enterprise (may be products,
- English name: Product Management
Product management is a company's product plan, product market, and product in order to manage a product or product line
- [Canada] Robert G. Cooper-a world-class expert in the field of new R & D management, the founder of door management theory;
- [USA] Michael E. McGrath-the author of the PACE system and the founder of PRTM;
- United States
Product management management content
- Including new product development, product market analysis, product launch, product tracking promotion, life cycle management, etc.
Product Management Management Core
- 7 modules: product strategy management, product demand management, product development management, product planning management, product market management, product listing management, product (market) life cycle management
Product Management Management Role
- Product management is a multi-dimensional management program that guides the overall corporate culture and product image. Product management is the means to realize the development strategy and business thought plan of the enterprise, and it is the carrier of the highly unified product image and technology. Taking development and design as the leader, the company's activities and product structure lines should be adjusted correctly to create more and more specific manifestations belonging to the product itself, thereby gradually forming the image of corporate products and culture. Earl Powell, chairman of the Design Management Institute in the United States, believes that product management: "focuses on the user, develops, organizes, plans, and controls resources to create effective products, communication, and the environment "So product management is:" According to the needs of users, conduct research and development product management activities in a planned and organized manner. Effectively mobilize the creative thinking of the design department and the production department, and transform the market and consumer awareness In the new products, a series of product strategies and activities are managed to influence and change people's lives in new and more reasonable and scientific ways, and to maximize profits for the enterprise. "