What are the processes of the buyer's decision -making?
Buyer decision -making processes are the ways that consumers decide in the purchase process. This does not only include which products that decide to buy, but also from them that do not choose, as well as various factors that play a role in buying. Consumer behavior is difficult and the purchase process includes features before, during and after purchase. From the consumer's point of view, he only decided between two items. Examination of economic influences, psychological forces and other elements that affect the buyer decision -making processes can allow companies to sell more products or services. For example, if the customer chose one item before another was due to a special revelation advertised on the packaging, a company that offers -Giveaway knows that the strategy positively affects the processes of the buyer. This can be very valuable in thinking about marketing and other aspects of business.
Many LiThe work is thinking about deciding processes as a simple logical assessment that products buy with regard to the economic considerations and quality of the products in question. Economic models of decision -making processes are wrong because they assume that the consumer is a purely rational actor with access to objective truth about the cost of items and their quality. These models usually do not take into account the emotional attraction of certain products or services or whims of customers.
Psychological models of buyers' processes are sometimes more successful because they are considering a number of reasons why one could make a purchase, but these models do not always consider external levels specific to individual situations. For example, I do not have an item in stock in stock, for example, it may affect buyers' decisions in the long run and can change the ways the consumer buys a certain item. Models that use psychology are limited by their generalization but can be done to deal with specificThe concerns of very small groups of customers.
Most of the time, people in business are engaged in the practical results of the buyer decision -making processes rather than the theoretical justification that exist. Any model that gets accurate results is considered a good model, even if thinking is wrong. For this reason, there are many different models that are considered successful, although they can be wildly different.