What Is Customer Value Analysis?

Using the RFM method (Recency of the most recent purchase date, Frequency of each purchase period, and the average single purchase amount of each period Monetary) can scientifically predict the future purchase amount of old customers (customers with transactions), and then perform gross profit margin and relationship marketing expenses By calculation, you can analyze the customer value of the next few periods by year, quarter, and month. Here, customer value refers to CRM gross profit. CRM gross profit = purchase amount-product cost-relationship marketing expenses.