What is the intelligence of social business?
Social Enterprise Intelligence (BI) is obtained by data from social media and social networks. Traditional business news is any business data, such as sales sales or inventory turnover that can be collected, analyzed and used to manage decisions. Social Bi is a type of intelligence that focuses on information that can be collected through the Internet context between enterprises and the public. This data is processed using analysts and is user -friendly through Internet interfaces that collect and present real -time information. Various websites of social media and social networks allowed businesses to collect unprecedented amounts of consumer feedback on how and why people are involved with a brand or product. Social Enterprise Intelligence is the Thje collection process and analyzes it with tools that insert information into computer formats accessible via the Internet, and Pomothe data to take business decisions.
Social media and social networks include Internet blogs, micro-blogs, forums, multimedia exhibitors and community websites where people are able to express opinions and disseminate information. When these social sales became popular, businesses took the opportunity to interact directly with consumers, but had several paradigms of established meaningfully the processing of wealth and the amount of feedback. The analysis primarily focused on the content of feedback and quantity, but did not have an effective way to drive this information. For example, the company would track how many times the customers press the button, suggesting that they like the company or its products on the popular social network but the butts did not have the plan to use this information to manage planning.
Many businesses are also difficult to measure the exact impact of marketing dollars on the Soci campaignMedia or Internet advertising. The intelligence of social entrepreneurship deals with the determination of the methodology, so the collected data can prove or refute this type of impact on the bottom line. To achieve this goal, it uses internet business analytics and other computer methods of monitoring and mining of data provided by social media and networks. The development of software systems for the collection and management of Social Bi has become a cottage cottage as part of marketing.
Intelligence Social Entrepreneurship is the area of market intelligence that is still defined. New ways of collecting and analyzing data appear as quickly as new software and technology encourage public imagination. The best use and legitimate place of social BI in strategic business analysis must still be fully deukoned.