What Is Sustainable Marketing?

Sustainable marketing ^[1] is a relatively new concept that was only put forward in the 1990s. It refers to marketing that supports sustainable economic development in sustainable economic development.

Sustainable marketing

Since the 1970s, traditional mainstream marketing theories have been subject to criticism from other theoretical areas, including non-mainstream marketing theories. For example, the arbitrary exploitation of natural resources caused by marketing strategies, too little concern for the actual needs of consumers, but produced too many products that are harmful to health and the environment, stimulated by advertising, product differentiation and artificially shorten The life cycle of a product causes a waste of resources, and so on. In this situation, the marketing community has also conducted fruitful discussions on environmental protection issues, and put forward a series of influential marketing concepts. Where

1. It belongs to the category of macro marketing.

2. It is committed to the coordinated development between enterprises and the ecological environment.

3. It is an effort to maintain corporate profitability and prolong its life.

4. It calls on people to acknowledge the limitations of traditional marketing theories, and therefore believes in interventionism in government regulation of markets.